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Week-long “Best of Sri Lanka” promotion at UAE’s Lulu Hypermarket

Week-long “Best of Sri Lanka” promotion at UAE’s Lulu Hypermarket

Daily FT: The Consul General-designate Alexi Gunasekera attended the inauguration ceremony of “Best of Sri Lanka”, Sri Lankan product promotion campaign at Lulu Hypermarket Al Barsha recently.
Spanning over the course of one week from 13 to 19 July, the “Best of Sri Lanka” campaign aims to introduce the unique flavors, exceptional quality, and cultural heritage of Sri Lanka to the discerning residents of the UAE. The promotion features a wide array of Sri Lankan products, including coconut products, fruits, vegetables, grains, confectionaries, and king coconut.
The campaign created a vibrant atmosphere within the hypermarket, with colorful displays and interactive product demonstrations. The customers have the opportunity to savor traditional Sri Lankan cuisine providing a truly immersive cultural experience.
The promotion not only boosts trade between Sri Lanka and the UAE but also paves the way for future collaborations between Lulu Hypermarket and Sri Lankan exporters, ensuring a wider reach for Sri Lanka’s exceptional products among the multinational community in the UAE.
The Consul General expressed his gratitude towards Lulu Hypermarket and YAS Lanka Ltd., for organizing the event and he emphasized the importance of diversifying the exports aligning with the vision of the President.
He requested the Lulu management to organize a delegation from the Lulu retail chain to visit Sri Lanka to identify potential products to be promoted in the UAE, and he further stated that the Consulate General will closely work together with the Embassy of Sri Lanka in Abu Dhabi and the business community in the UAE to create more opportunities for Sri Lankan exports in the UAE market, especially in Dubai, which is considered as a transit hub to capture other markets in the Middle East.
Lulu Hypermarket is the largest retail chain in the UAE with over 98 stores in Dubai and one of the largest hypermarket chains in the Middle East.

OSL take:
Sri Lankan authorities are engaged in actively promoting local products in foreign markets to further expand Sri Lanka’s exports sector. The many trade agreements as well as trade concessions enjoyed by the country have also helped boost Sri Lanka’s exports sector. The sector has been operating even amidst challenging conditions internally and externally indicating the growth and business potential in the country’s exports sector. Given the expanding sector and the business potential, foreign businesses/investors could confidently explore the growing opportunities in Sri Lanka’s exports sector.

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Article Code : VBS/AT/20230725/Z_19

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