Sri Lanka’s Tourism Promotions Bureau concludes promotional mission to the United Arab Emirates
Sri Lanka Tourism Promotions Bureau has reportedly concluded a three-day promotional mission to the United Arab Emirates (UAE) as part of its on-going efforts to develop new markets and increase the number of visitors and spend from the region to Sri Lanka.
According to local media reports, a 33-member delegation from Sri Lanka’s tourism and hospitality industries led by Madubhani Perera, Director/Marketing, Sri Lanka Tourism Promotion Bureau visited Sharjah, Abu Dhabi and Dubai.
The delegation has held the road show at Radisson Blu Sharjah, Le Royale Meridien Abu Dhabi and Crowne Plaza Sheikh Zayed Road Dubai on April 17, 18 and 19, 2018, holding one to one meetings and informational seminars with leading travel agency representatives and outbound operators in each city, Saudi Gazette has reported.
“The mission has been a resounding success, with excellent attendance with the right partners in each of the cities visited, and our co-participating Sri Lankan industry partners reporting highly productive meetings that will result in increased business and travel to Sri Lanka from the region,” Perera has been quoted as saying in the media.
Sri Lanka has last year received a total of 78,873 tourists from the Middle East region with UAE as one of the fastest growing tourism market from the region with a total of 7,136 visitors.
Currently there are 70 direct flight services a week connecting UAE to Sri Lanka suggesting the potential to grow and develop the market further is great, especially as travelers from the country on average have one of the highest travel spends in the world, reports state.
“Sri Lanka has much to offer visitors from UAE with our distinctive, adventure-packed, eco-friendly, family-focused experiences and offerings, as well as our rich nature, heritage and culture, year-round schedule of festivals and special events, numerous parks and eco centers, luxury resorts and wellness centers, and romantic settings for honeymooners and couples. Our mission has done much to put Sri Lanka on the map and in the hearts and minds of UAE-based travel partners, and in combination with future promotions planned for the country and the region, I’m confident we will see many more visitors from UAE making Sri Lanka their next holiday destination of choice in the coming months,” Perera has added.
Sri Lanka Tourism is currently engaged in an aggressive promotional campaign in many countries and the promotion in the UAE is part of it. Sri Lanka’s tourism industry has been recording a continuous growth and the number of tourists from the Middle East has also seen an increase in the past few years. Given the steady growth in the tourist arrivals to the country and continuous investments flowing into Sri Lanka’s tourism sector, the sector could be considered a hotbed for foreign investments.
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