Sri Lanka’s premier brand of Hameedia, Envoy, to open shop in Dubai.
Daily FT: Envoy, Sri Lanka’s international brand and the premier brand of Hameedia that is synonymous with style and quality, will be expanding into the Middle East with the upcoming opening of the Envoy Dubai showroom in Festival Mall in Dubai.
This is the second international branch of Envoy which also has the Envoy London outlet at Kensington High Street in the UK.
Hameedia Managing Director and Certified Menswear Image Consultant (USA) Fouzul Hameed said: “We are excited to be opening our latest showroom in this wonderful mall. By using only the world’s finest materials and exquisite craftsmanship our aim is to cater to discerning clients who appreciate the finer things in life. Each Envoy product is carefully crafted with fine details to give an unparalleled fashion statement.
“The brand identity plays a significant role in creating brand awareness and educating the audience to understand the product, which is sold under Envoy at the Festival Mall. We are determined to continue to create innovative, premium quality luxury clothing with a sustainable focus and desire to contribute to society.”
Envoy is a premium brand that is on par with international luxury clothing and is yet affordable. The brand has been created following nearly 25 years of extensive research and development. It offers a range of solutions to upgrade the modern fashionable man with services that include readymade, made-to-measure, bespoke and total accessories. The product range includes formal, ceremonial, smart casual, casual, linen, suits, shirts, blazers and trousers.
There is also a wide range of bespoke leather products including shoes, belts and men’s accessories that perfectly complement the clothing collection. It also offers bespoke, made-to-measure and ready-made suits, jackets, trousers and shirts in different styles. Envoy menswear solutions are unique as they provide suits for little boys as young as two-years-old all the way to senior citizens in their twilight years. One of its biggest client base is the wedding market where the groomsman and his entourage are able to dress up in the most fashionable, premium menswear available anywhere.
Envoy only works with top global brands that understand design engineering. In its quest to achieve perfection in design, each detail in the creation is given special significance. Therefore, all creations are crafted only using the world’s most admired brands such as Albini, Thomas Mason, Loro Plana, DORMEUIL, Ermenegildo Zegna, VBC and Tessitura Monti. Overall, more than 300 types of fabrics from Italy, Europe and Asian countries are available for suiting and shirting.
The United Arab Emirates (UAE) has long been recognised as one of the most competitive emerging markets in the Gulf region and regularly tops global studies for creating the best environment for businesses based on its logistics strengths, business climate and digital readiness. By opening a branch in such a dynamic environment, Envoy is further highlighting its credentials as a brand of international repute. Additionally, the revenue generated from this showroom will also provide a timely boost to Sri Lanka’s economy as the island tries to increase its foreign exchange reserves.
The expansion of Sri Lanka’s Hameedia’s clothing store to another overseas market is indicative of the strength and growth of local businesses even amidst challenging economic conditions. A large number of businesses in Sri Lanka’s private sector have recorded a growth as well as impressive growth rates despite facing economic challenges. The country’s apparel industry is one of the main revenue generators for Sri Lanka and the profits as well as expansion into foreign markets by local businesses engaged in the industry is indicative of the expanding business/investment opportunities in the sector. Foreign businesses/investors could therefore explore the growing opportunities in Sri Lanka’s apparel industry while also looking at the possibility of forming partnerships or joint ventures with local businesses engaged in the industry in order to expand operations locally as well as internationally.
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