Sri Lanka’s mission in Indonesia and Sri Lanka Tourism Promotion Bureau promote tourism in Indonesia.
Sri Lanka’s Embassy in Indonesia in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB) had reportedly organized a tourism promotion event last month to promote the tourism industry in Sri Lanka at the Bundaran HI MRT Station in Jakarta, which is the main hub in the Jakarta MRT (Mass Rapid Transit) System, where 9,842 people travel through this station every week day and 10,470 on a Saturday.
The Embassy has stated that the event was organized to create awareness of Sri Lanka as a potential tourist destination among the Indonesian public. The promotion included fifty photos depicting historical monuments, natural wonders, Sri Lankan exports and delicious cuisine being displayed and an interactive booth to answer questions raised by the visitors. Indonesia’s Minister of Tourism and Creative Economy, Sandiago Uno had visited the event and showed a lot of interest in Sri Lanka as a ‘must visit’ destination. At the opening ceremony, Ambassador of Sri Lanka to Indonesia and ASEAN Yasoja Gunasekera has reportedly noted the diversity of experiences Sri Lanka offers a discerning traveller.
OSL take:
Sri Lanka’s tourism authorities are engaged in many promotional activities to promote the country’s tourism industry in key foreign source markets. The country’s overseas missions also join in these promotions to ensure the campaigns reach the target audiences. Sri Lanka’s tourism industry has received much exposure in the international media as a must visit tourist destination while some leading global travel publications have listed the country among the top 10 island destinations. Sri Lanka’s tourism industry has faxed multiple shocks since 2019 including the global pandemic, but is once again showing a slow but steady growth in tourist arrivals to the country. The growing business potential in Sri Lanka’s tourism industry is witnessed by the interest shown by international leisure and hospitality brands to invest in the country while the local businesses in the field are engaged in expansion programmes. Foreign businesses/investors could therefore confidently explore the growing opportunities in Sri Lanka’s tourism industry, especially in the leisure and hospitality sectors as well as in the development of supplementary infrastructure facilities.
| Article Code : | VBS/AT/20072022/X_3 |