Sri Lanka’s MAS Matrix revolutionizes athleisure wear with MVTM range
Daily FT: MAS Matrix, the diversified flat-knit apparel manufacturing facility under MAS Holdings, announced the launch of its latest product platform, ‘MVTM.’ The technology and product capability of the MVTM range, is poised to revolutionize athleisure wear. Crafted for the modern, fast-paced lifestyle, the collection offers a range of highly functional, versatile, and fashion-forward designs.
The core of MVTM lies in the fusion of movement and momentum, encapsulated in its abbreviation, ‘MVTM’. From a style perspective, these versatile pieces adapt to the diverse settings wearers move through in a day or in a season. When it comes to performance, MVTM products are meticulously engineered to offer freedom of movement and with unique zonal support. They offer a seamless blend of comfort and functional aesthetic, designed to meet the demands of modern living.
Speaking on the capability of Matrix, Chief Executive Officer, MAS Matrix, Palitha Liyanage said, “At Matrix, our journey is continuously evolving; starting with developing knitted uppers for footwear and transitioning to knit apparel and beyond. Today we are excited to share our full range of capabilities through the launch of MVTM. Our aim is to highlight beautifully crafted, innovative apparel that is also functional and sustainable.”
In alignment with MAS Holdings’ comprehensive sustainability strategy, the MAS Plan for Change, MAS Matrix is committed to offering more sustainable alternatives to its customers. One standout feature of engineered knit is its ability to ‘knit to shape,’ significantly reducing pre-consumer waste by 18-22% compared to traditional cut and sew operations. Moreover, the MVTM collection boasts a commendable 77% utilization of raw materials sourced from sustainable, natural, and regenerative sources. These include recycled polyester, organic, better cotton initiative-certified cotton, and bio-based fabrics like modal, tencel, and hemp.
With 77% of the collection composed of recycled post-consumer waste or natural and regenerative fibers, MVTM exemplifies the commitment to a sustainable future.
MAS Matrix is the single largest investment made by MAS Holdings, housing 1,000 Stoll flatbed machines offering product categories which include athleisure wear, performance wear, essentials and knit components for global brands such as Nike, Decathlon, Gymshark, Lacoste, Victoria’s Secret and Stoko. The launch of MVTM is a testament to MAS Matrix’s unwavering commitment to innovation, sustainability, providing consumers with apparel that seamlessly adapt to their dynamic lifestyles. With its unique blend of style, functionality, and eco-consciousness, MVTM is poised to make waves in the world of athleisure.
MAS Holdings, the largest apparel tech company in South Asia, is among the most recognized design-to-delivery solution providers in apparel and textile manufacturing. With a global community of over 100,000, today, MAS spans across 17 countries, with established design locations placed in key style centers across the world. For over 30 years, MAS has gained global recognition for its ethical and sustainable working environment and impeccable craftsmanship and product excellence. The MAS Plan for Change outlines the company’s commitment to create sustainable change under the three pillars; products, lives, and planet. Through this, MAS aims to inspire all its employees to be change makers, enabling dreams and enriching the fabric of life on our planet.
OSL take:
Sri Lanka’s manufacturing and export sectors have recorded a steady growth even amidst challenging economic conditions. The many trade agreements as well as trade concessions enjoyed by the country have also helped boost these two sectors in accessing raw materials and foreign markets. However, local export authorities while carrying out promotional campaigns to expand foreign markets for local exports is also pushing for diversifying the existing product portfolios. It is in such a backdrop that the country’s apparel industry is looking at introducing new products/brands to the foreign markets. Given the incentive programmers presented to foreign businesses/investors exploring opportunities in the country’s manufacturing and export sectors as well as the growing business potential in the sectors, foreign businesses/investors could explore the many business/investment opportunities in these sectors. Foreign businesses could also look at forming partnerships or joint ventures with local businesses with the aim of further expansion.
| Article Code : | VBS/AT/20231017/Z_3 |