Sri Lanka’s Link Natural expands global footprint by launching in Qatar
Daily FT: Link Natural, a subsidiary of CIC Holdings, has expanded its presence in the Middle East by launching in Qatar
The launch of Link Samahan in Doha, Qatar, marks an important milestone for Link Natural in its ongoing journey to broaden its global footprint and take its world-class products to consumers in all parts of the world. The company started its distribution in Qatar with renowned distribution company, Group Distribution, the trading arm of Sharaka Holdings, a 50-year-old company operating in 8 diverse sectors with 30 SBUs and over 2,800 skilled professionals.
The Link product range has been introduced across various channels, including General Trade, Hypermarkets, and HORECA (Hotels, Restaurants, and Cafes), ensuring its availability to a wide range of customers. The focus is on both ethnic and non-ethnic markets, catering to the diverse population of Qatar, including Qataris themselves. Accordingly, Link Samahan is now available in leading hypermarkets in Qatar, such as Safari, Family Food Centre, Souq Al Baladi, Ansar Gallery, as well as renowned Sri Lankan restaurant Well On and popular Philippine restaurant FlaminGo.
The market reception for the product has been exceptional, with Link Samahan being widely accepted as a trusted cold remedy and an everyday immunity-boosting product that can be consumed with tea, coffee, or any hot beverages. During the sampling campaigns conducted at the launch, it received highly positive feedback, particularly from Qataris and Filipinos.
Link Natural Products International Business Manager Chathurangi Perera expressed her excitement about commencing the distribution operations in Qatar with Group Distribution. She stated, “This marks another significant achievement and milestone in Link Natural’s journey. This collaboration promises to open new avenues for growth and further solidify Link Natural’s position in the global market.”
Sharaka Holdings Director Imran Mohammed stated, “We are excited about collaborating with Link Natural Products to provide a pathway for their herbal healthcare and personal care product range to enter the Qatari market. By making the products available through various channels we are providing customers the chance to purchase these world-class products conveniently.”
Link Natural is a leading manufacturer and marketer of herbal healthcare and herbal personal care products in addition to Ayurveda pharmaceuticals. The company is guided by the noble philosophy of combining the wisdom of Ayurveda with the latest scientific methods and modern technology to provide consumers with safe, efficacious and high-quality herbal healthcare products that enable people to live healthier, longer and more active lives. Its flagship brand, Link Samahan, is a 100% natural authentic herbal drink formulated with 14 trusted Ayurvedic herbal ingredients that have been used traditionally over centuries to enhance the health and well-being and supports immunity when consumed regularly. Moreover, it can be conveniently consumed in hot water, tea or coffee depending on the consumer’s preference. Link Natural is also home to internationally trusted and time-tested brands such as Sudantha, Swastha Amurtha, Swastha Triphala, Musclegard, SP Balm, Kesha and many others. These products have provided consumers with holistic wellness for generations. Earth Essence, a complete range of herbal personal care products, is the company’s latest introduction to the retail market.
OSL take:
Sri Lankan products, especially products based on Sri Lanka’s indigenous Ayurveda medicines, have seen a significant expansion in the country’s manufacturing and exports sectors. The expansion of Link Samahan into a new foreign market is indicative of the growth and business potential of local products. The many trade agreements as well as trade concessions enjoyed by the country have helped boost the local manufacturing and exports sectors. The many trade promotions conducted in foreign markets to promote local products have also helped. There are currently many local brands that have expanded into foreign markets. All these are indicative of the growth and business potential of Sri Lanka’s overall manufacturing sector. Foreign businesses/investors could therefore explore the growing business/investment opportunities in Sri Lanka’s manufacturing and exports sectors using the strong trade ties enjoyed by the country. Foreign businesses could also look at forming partnerships or joint ventures with local businesses engaged in the manufacturing and exports sectors with the aim of further expansion.
| Article Code : | VBS/AT/20230828/Z_1 |