Sri Lanka’s Hemas Holdings Plc gears to enter Omani market
Daily FT: Sri Lanka’s 72-year-old leading public quoted company Hemas Holding PLC is set to enter the Omani market.
Ambassador of Sri Lanka to the Sultanate of Oman Ameer Ajwad together with Hemas Senior Manager for International Business Promotion Kavindra Kasun Sigera met Oman Chamber of Commerce and Industry (OCCI) Chairman Engr. Redha Juma Al Saleh, the sole representative of the entire Oman private sector, and introduced the Hemas brand.
They also discussed ways and means to present Hemas products into the Omani market and the future scope for establishing a Hemas manufacturing facility in the Sultanate.
The Embassy of Sri Lanka in Muscat facilitated a series of B2B meetings between Hemas Senior Manager for International Business and their potential counterparts in Oman, including Muscat Pharmacy (FMCG Division), Concordia Group, Future Well Trading, LuLu Hypermarket, SPAR Supermarkets, etc. to establish business links.
MS Holding Ltd. Senior Business Consultant Dineshkumar Karthigesu, who coordinated the visit by Hemas Consumer Good to the Sultanate of Oman, accompanied the delegation.
The move by Sri Lanka’s Hemas Holdings to enter the Omani marker as part of its expansion programme is indicative of the strength and growth of Sri Lanka’s private sector. Despite facing challenging conditions in the past few years, the country’s private sector continues to maintain a growth momentum as well as post profits. Sri Lanka’s geographical positioning in the Indian Ocean and the many trade agreements as well as concessions enjoyed by the country have also helped position Sri Lanka as an emerging business destination in the South Asian region. Also, the expansion programmes undertaken by many private sector companies in the country indicates Sri Lanka’s growing business potential. Foreign businesses/investors could therefore explore the growing opportunities in Sri Lanka while also looking at the possibility of forming partnerships or joint ventures with local businesses in a bid to expand operations.
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