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Sri Lanka’s Hela Clothing receives another international award from Tesco

Sri Lanka’s Hela Clothing receives another international award from Tesco

Sri Lanka’s Hela Clothing, which is a Sri Lankan apparel manufacturer with factories across Kenya, Ethiopia and Sri Lanka, was recently presented with the 2021 Collaboration Award at the latest Tesco Non-Food Partner Conference.
This is the third such international award won by Hela Clothing from its customers in 2021 having received the Most Sustainable Vendor and Most Sustainable Factory Award earlier this year from both Tesco and ASDA respectively.
Hela Clothing has been a strategic partner of Tesco’s for several years and has proactively pitched new business creation ideas to Tesco, based on consumer insights, market trends and developments in technology.
This is viewed as a demonstration of Hela’s willingness to go beyond the standard approach of being an apparel manufacturer in order to deliver innovation and excellence to its customers.
Hela Clothing’s recent investment in state-of-the-art 3D design and fitting capabilities has further boosted its ability to innovate, cut lead times and streamline collaboration.
Hela has implemented a direct-to-retail (DTR) model for licensed products from Disney intellectual properties for Tesco, in which the company acquires the license, creates the designs, manufactures the clothes, and ships them to the customer.
Hela Casual CEO Sanath Amaratunga has been quoted as saying, “We are proud to be recognised as the leader in collaboration by Tesco especially given the importance of co-creation in this industry. Working closely with our partners along the entire supply chain is one of our greatest strengths and is the foundation of our success. We believe that these efforts ultimately allow us to provide sustainability focused disruptive solutions, adapt to rapidly changing market conditions and create greater value for our customers. This is why we have reinforced this belief with internal policies, dedicated teams to service brands backed by state-of-the-art technology.”

OSL take:

The international recognition received by Sri Lanka’s Hela Clothing is indicative of the strength and growth of the country’s private sector, especially in the manufacturing and exports sectors. Sri Lanka’s apparel manufacturing and exports sectors have shown a steady growth despite the challenges posed by the global Covid 19 pandemic. The trade agreements and trade concessions enjoyed by Sri Lanka have further boosted the opportunities enjoyed by the country’s apparel industry. Sri Lankan authorities are also committed to further boosting the manufacturing capacities in the country. The government of Sri Lanka is also continuously improving Sri Lanka’s business conducive and the ease of doing business environment in the country. Foreign businesses/investors could explore the growing opportunities in Sri Lanka’s apparel manufacturing and exports sectors.

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Article Code : VBS/AT/16082021/Z_2

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