Sri Lanka’s Export Development Board explores opportunities in India through Amazon
Sri Lanka’s Export Development Board (EDB) and the Sri Lankan High Commission in India have jointly organised an online briefing session with Amazon India (www.amazon.in) recently to explore the digital marketing opportunities available for Sri Lankan exporters in the Indian market via the highly reputed e-commerce platform, according to local media reports.
Sri Lankan High Commission in India Minister – Commercial Upekkha Samaratunga, in her opening remarks, has reportedly emphasised the importance of trade through e-commerce platforms, especially in the light of the Covid-19 pandemic.
During the briefing, Amazon.in Senior Business Development Manager Sidram Kaudaki, who is leading international brand partnerships for Amazon India, has reportedly explained the vision of Amazon.in bringing high-quality products from international brands through trusted sellers by offering prime benefits to them.
Amazon.in intends to collaborate with the EDB and the Sri Lankan High Commission to guide Sri Lankan brands to enter the Indian market through Amazon.in, as they are already partnering with countries such as Australia, Canada, Italy, Hong Kong, Singapore, South Korea, the US, the UK, as well as Switzerland.
Amazon.in works collaboratively with trade commissioners, embassies, and associations to launch country-specific stores and therefore wishes to collaborate with the EDB and the Sri Lankan High Commission in India to promote Sri Lankan brands among Indian customers, a news report in The Morning stated.
“Amazon.in is India’s most trusted internet brand. The market value of e-commerce in India is expected to reach $ 200 billion by 2027 and the number of people using smartphones in India is increasing at an exponential rate,” Kaudaki has been quoted as saying.
He has invited the Sri Lankan exporter community to make use of Amazon.in to reach the Indian market which consists of a large number of upper-middle-class consumers.
Sri Lanka and India enjoy strong bilateral and trade ties that have been further strengthened by a free trade agreement. The two countries are now working towards further enhancing trade and economic cooperation. The close proximity between the two countries has also helped boost ties and are continuing to explore new avenues to engage in business. Indian businesses/investors could confidently explore opportunities in Sri Lanka and vice versa. Also, foreign businesses interested in doing business with India could look at setting up base in Sri Lanka to engage with India.
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