Sri Lanka’s EDB looking at marketing plan to boost national logistics
Sri Lanka’s Export Development Board (EDB) is accelerating efforts to develop a national logistics marketing plan involving digital and non-digital promotions to position Sri Lanka as the Indian Ocean maritime, logistics and distribution hub providing all services and facilities, according to local media reports.
The EDB is the main state institution responsible for developing and promoting exports and has now invited proposals from eligible marketing agencies with Public Relations (PR) skills to develop a national logistics marketing plan and implement digital and non-digital promotions.
The marketing agency will be selected in accordance with the procedures set out in the guidelines for selection and employment of marketing agencies published by the National Procurement Agency (NPA), the Daily FT has reported.
The consultancy firm, media reports state, is to be chosen under the Quality and Cost-Based Selection (QCBS) method and procedures.
Considering the Covid-19 situation, it has reportedly been decided by the EDB to issue request for proposal (RFP) documents online and the specimen RFP could be downloaded from the EDB website www.srilankabusiness.com.
OSL take:
Sri Lanka is emerging as a business destination in the South Asian region given it’s geographical positioning in the Indian ocean and the many trade agreements as well as trade concessions enjoyed by the country. The country is also becoming a logistical hub in the region, especially given Sri Lanka’s geographical positioning and its strong trade ties. The ongoing development programme has also included the development of infrastructure required to boost Sri Lanka’s logistical sector. Given Sri Lanka’s growing business potential, foreign businesses/investors could explore business/investment opportunities in the country, especially in the logistics sector.
| Article Code : | VBS/AT/06082021/Z_3 |