Sri Lanka’s Browns Hotels and Resorts unveils Ayugiri Ayurveda Wellness Resort Sigiriya
Daily FT: In a captivating reimagining of luxury wellness tourism, Browns Hotels and Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya.
This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels and Resorts’ CEO Eksath Wijeratne, Embassy of Japan Acting Ambassador Kotaro Katsuki and General Manager Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels and Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being,” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene.
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
Traversing through Ayugiri’s detox paths, wandering along butterfly trails and relaxing in tree huts, alongside naturally-made yoga and meditation spots, travellers will undoubtedly witness a serene and immersive experience amidst nature’s embrace.
OSL take:
Wellness tourism has become one of the key tourism concepts that have attracted a large number of tourists to Sri Lanka. The country’s steadily growing tourism industry is a result of the aggressive promotional campaigns carried out globally by the local authorities and the recognition of Sri Lanka as a must visit tourist destination. With a growing interest in Sri Lanka’s traditional herbal medication processes through Ayurveda, there has been a growing interest among tourist to explore wellness tourism in Sri Lanka while learning about indigenous medicinal systems in the country. It is these reasons that have expanded business/investment opportunities in Sri Lanka’s leisure and hospitality sectors, especially in the wellness tourism segment. Given the growth and business potential in Sri Lanka’s tourism industry, foreign businesses/investors could confidently explore the expanding business/investment opportunities in the leisure and hospitality sectors. Foreign businesses could also look at forming collaborations with local businesses engaged in the Ayurveda sector to set up Ayurvedic facilities in Sri Lanka for the increasing tourist arrivals.