Sri Lanka’s ancient form of medicine gains international recognition
The Siddhalepa International Ayurveda Symposium that was held recently at the Siddhalepa Ayurveda Resort Wadduwa has reportedly placed Sri Lanka’s ancient form of medicine – ayurveda – on an international platform.
Ayurveda practitioners from Europe and the United States in have participated in the event.
According to reports, delegates and ayurveda practitioners from UK, USA, Germany, France, Austria and Japan have presented their research and views on the science, power and effectiveness of this alternate form of medicine, its growing global acceptance and popularity and its holistic approach to a healthy living.
The first of its kind forum, organised by Siddhalepa was graced by Sri Lanka’s President, Maithripala Sirisena, Sri Lanka’s Tourism and Christian Religious Affairs Minister, John Amaratunga as well as the country’s Health and Indigenous Medicine Minister, Rajitha Senaratne.
Among the speakers were internationally acclaimed ayurveda practitioners who have spoken on a wide range of topics including – The history and evolution of indigenous medicine of Sri Lanka and ayurveda in UK and Europe, its growth, legality and its future.
A key outcome of the forum was a pledge to win over the Foreign Health Insurance companies to include a cover for ayurveda treatment, the local media has reported.
The acceptance of ayurveda as an alternate form of medicine and its inclusion in all medical insurance covers across the health sector would be considered a comprehensive win for the acceptance of ayurveda medicine and its emergence as an effective alternate source of medicine.
The forum also discussed key issues related to promoting health tourism and making Sri Lanka a premier world destination for ayurveda tourism.
OSL take:
Apart from the promotion of Sri Lanka’s ancient form of medicine – ayurveda as a health product, it could also be used as a successful brand for tourism promotions as well. While promoting Sri Lanka as a wellness tourist destination, special attention could be paid to the promotion of Sri Lanka as an ‘Ayurveda wellness destination.’ Sri Lanka’s tourism sector is on a growth path and promoting new aspects of the country and its culture could help boost Sri Lanka’s tourism sector. All these are indicative of the growing business/investment opportunities in Sri Lanka’s tourism sector.
| Article Code : | VBS/AT/18102019/Z_3 |