Sri Lankan vanilla: A hidden gem emerging on global stage
Daily FT: For centuries, Sri Lanka has been known for its exquisite Ceylon tea. However, a new contender is transforming the island’s agricultural landscape: vanilla. The delicate orchid pod that graces kitchens and desserts worldwide, is emerging as a promising alternative crop, founding a surprisingly fertile home in Sri Lanka’s tropical climate.
While the initial introduction of the plant in the 19th century by the British with the hope to replicate the success of Madagascar faced challenges, modern advancements in cultivation techniques with the introduction of hand-pollination techniques and the establishment of specialised vanilla nurseries, and a renewed focus on diversification with farmers, particularly those in the central highlands and the wet zone, have led to a resurgence of vanilla production in the country. Farmers are attracted to the chance to diversify their agricultural portfolio as a viable alternative to traditional crops predominantly being an intercrop to other spices such as pepper and cloves. This enables farmers to get extra income to help release their financial burdens. Comparatively, vanilla cultivation involves mostly women supporting women empowerment.
Sri Lankan vanilla boasts a distinct character, setting it apart from its more prominent counterparts like Madagascan or Tahitian vanilla. Sri Lankan vanilla offers a subtle and delicate flavour profile with hints of caramel and floral notes, slowly gaining appreciation amongst chefs and connoisseurs seeking innovative ways to elevate their creations.
The success of Sri Lankan vanilla cultivation extends beyond the bean itself. It has spurred the creation of new vanilla-based products like natural extracts, pastes, and even vanilla-infused beverages. Additionally, the fragrance and moisturising properties of vanilla have led to its use in high-end cosmetics, such as soaps, moisturisers, and perfumes. This ever-growing global demand for natural vanilla, with an annual global market growth rate of over 5.5%, strengthens Sri Lanka’s position as a player in the global vanilla market opening doors for further economic development.
Moreover, Sri Lankan vanilla farmers are increasingly embracing sustainable agricultural practices with emphasis being placed on organic cultivation methods, eliminating the use of chemicals and preserving the delicate ecosystem for future generations. This commitment to sustainability resonates with conscious consumers worldwide, further enhancing the appeal of Sri Lankan vanilla on the global stage.
Sri Lankan vanilla, once a hidden gem, is poised to take its place alongside its established neighbour, Ceylon tea, offering the world a new and exciting taste. With its unique flavour profile, commitment to sustainability, and growing production capacity, Sri Lankan vanilla is well-positioned to become a significant player in the global vanilla market. This new chapter in Sri Lanka’s agricultural story promises to be as rich and flavourful as the island’s history itself.
OSL take:
Sri Lanka’s export agriculture industry is on a growth path due to the overall expansion in Sri Lanka’s exports sector. With local export authorities encouraging exporters to expand and diversify their existing product portfolio, agriculture crop exporters are also looking at promoting more value added crops while looking at carving out space for new export crops. The increasing focus on the export sector as one if the country’s key revenue generators, there is a growing need for Sri Lanka to look beyond the traditional export crops to increase the revenue generated through the agriculture crop export sector. It is in such a backdrop that focus has been shifted to promoting vanilla as a new export crop. The many trade agreements as well as trade concessions enjoyed by Sri Lanka with other countries have helped boost Sri Lanka’s overall export sector. Given the growth and business potential in Sri Lanka’s exports sector, especially in the agriculture export sector, foreign businesses/investors could confidently explore the expanding opportunities in this sector. Foreign businesses could also look at forming partnerships or joint ventures with local businesses engaged in the industry with the aim of further expansion.
| Article Code : | VBS/AT/20240418/Z_3 |