Sri Lankan tea, spices and coffee shown at ‘Sri Lanka Pavilion’ in Philippines.
Daily FT: The Embassy of Sri Lanka in Manila had participated at the International Bazaar 2022 held recently at the World Trade Centre, Pasay City, Philippines.
Together with the local distributors of renowned Ceylon tea brands Dilmah, Basilur, and George Steuarts, the Embassy organised a ‘Sri Lanka Pavilion’ designed to showcase the country’s best features: Ceylon tea, spices, coffee, and its renowned attractions as a tourism destination.
The pavilion was formally launched with the lighting of the oil lamp by the event’s Chief Guest, Senator Loren Legarda, and Mme. Pamela Louise Manalo, Spouse of Foreign Affairs Secretary Enrique Manalo and Chairperson of the International Bazaar Foundation (IBF).
Distinguished guests including Secretary Manalo and members of the diplomatic community as well as visitors were treated with freshly-brewed Ceylon tea and introduced to varieties of coffee and spices that Sri Lanka produces. Tourism brochures were also distributed and promotional videos were displayed at the pavilion’s tourism corner.
The International Bazaar, with this year’s theme ‘Where the World Comes to Shop’ is an annual event organised by the IBF in cooperation with the Department of Foreign Affairs, Diplomatic and Consular Corps of the Philippines and the spouses of the Heads of Mission. It is also a fund-raising event to support the livelihood and scholarship projects of the foundation for its beneficiaries all over the Philippines.
Sri Lanka’s plantation industry is being given a boost by local authorities through the promotion of tea, coffee and spices as export commodities. Local authorities while introducing incentive schemes to local businesses engaged in the export crop cultivation have also carried out several promotional campaigns targeting the international market. The many trade agreements and trade concessions enjoyed by the country have also helped boost Sri Lanka’s exports sector including export crop exports. The growth and profits recorded by Sri Lanka’s exports sector is indicative of the growth and business potential in the sector. Foreign businesses/investors could explore the expanding opportunities in Sri Lanka’s export crop sector while also looking at forming partnerships or joint ventures with local businesses engaged in the sector to further expand operations locally and internationally.
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