Sri Lankan mission promotes MICE tourism in Sri Lanka for potential stakeholders in Bangladesh.
Sri Lanka’s High Commission in Bangladesh in collaboration with the Sri Lanka Convention Bureau (SLCB) and SriLankan Airlines has recently convened a MICE Promotion Evening at the High Commission premises in Dhaka in Bangladesh.
The event had included a Media Briefing and Business Matchmaking Programme between the Sri Lankan Delegation and the invited Bangladesh MICE buyers, followed by a Business Forum and Dinner Reception at the High Commission premises.
According to a statement issued on the event, the main objective of this exclusive event was to position Sri Lanka as a preferred MICE Destination and showcase the opportunities to Bangladesh Travel Trade, Professional Conference Organisers (PCO) and MICE organisations.
Over 80 participants from Bangladesh representing Outbound MICE Agents, Corporates, Association Heads and Incentive Houses and 12 Sri Lankan MICE Industry Companies, the National Flag Carrier SriLankan Airlines and the Sri Lanka Convention Bureau (SLCB) collaborated had engaged in exploring the MICE industry potential of the two countries.
The Association of Travel Agents Bangladesh (ATAB), The Bangladesh Outbound Tour Operators Association (BOTOA), The Tour Operators Association in Bangladesh (TOAB) and the Bangladesh Travel Writers Association (BDTWA) had reportedly partnered with the Sri Lankan High Commission to organize the event.
Delivering the keynote address, Sri Lanka’s High Commissioner to Bangladesh, Professor Sudharshan Seneviratne had highlighted the emergence of Bangladesh as a key target market in the South Asian region with its palpable presence.
OSL take:
Sri Lanka’s tourism industry is once again on the recovery path with local tourism authorities engaged in promotional campaigns in key tourist source markets while also exploring new tourism concepts to be promoted. Most of the promotional campaigns are being carried out in collaboration with Sri Lanka’s missions overseas. Sri Lanka has already received much exposure in the international media as a must visit tourist destination with several global travel publications listing the country among the top island destinations. All these developments have portrayed the growth and business potential in Sri Lanka’s tourism industry, especially in the leisure and hospitality sectors. Many foreign leisure and hospitality brands have expressed interest in entering the country’s tourism industry. Given the expansion in Sri Lanka’s tourism industry, foreign businesses/investors could confidently explore the growing opportunities in the industry.
| Article Code : | VBS/AT/010102022/X_2 |