Sri Lankan mission in Germany promotes resumption of tourism in the island
The Sri Lankan mission in Germany has carried out a programme to promote the re-opening of the country for global tourists from next week. The tourism promotion programme was carried out by Sri Lankan Ambassador in Germany Manori Unambuwe via a key webinar.
Unambuwe has hosted a virtual meeting with Deutscher Reiseverband – DRV (German Travel Association) President Norbert Feibig and the Sri Lanka Tourism Promotion Bureau in this endeavour.
Sri Lanka Tourism Chairperson Kimarli Fernando has shared the guidelines and protocols in place with a view to welcoming tourists from Germany.
With Germany being the second largest market in Europe for tourists, the importance of Germany was highlighted by Fernando.
Fiebig has reportedly congratulated Sri Lanka Tourism Promotions Bureau (SLTPB) for the comprehensive guidelines and extended the support of DRV to convey the message to the German tour operators.
DRV Head of Political Affairs Adams Volker, Chief Delegate of German Chambers of Industry and Commerce in Sri Lanka (AHK) Andreas Hergenröther and AHK’s Malintha Gajanayake, SLTPB Acting Managing Director Madubani Perera, Director Marketing Dushan Wickramasuriya, and officials of the Embassy of Sri Lanka in Germany had also participated in the meeting. The Embassy is coordinating with the respective authorities, to send the first group of tourists from Germany shortly.
Sri Lanka’s tourism industry was one of the fastest growing economic sectors in the country until the Covid 19 pandemic affected global travel. With the announcement of Sri Lanka reopening its borders for foreigners, seven international airlines have already confirmed flights to the country. Sri Lanka has been listed as a must visit destination by several leading global travel publications and the country receiving the safety and hygienic certification would also encourage tourists to visit Sri Lanka in their post Covid 19 travel. Many international leisure businesses have also expressed interest in Sri Lanka’s tourism industry. Foreign businesses/investors could therefore explore business/investment opportunities in Sri Lanka’s tourism industry.
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