Sri Lankan hotel chain launches ‘Bring A Friend Home’ promotion to boost tourism
Sri Lanka’s Cinnamon Hotels and Resorts has launched the ‘Bring A Friend Home’ promotion that coincides with World Friendship Day as part of its campaign to boost the country’s overall tourism industry.
The local media has stated that the key objective of the campaign that was launched on Tuesday (30) is to communicate a sense of urgency to visit Sri Lanka and create user-generated content, to spread the message that the country is now safe to visit.
Accordingly, the campaign is expected to expedite tourism arrivals to the country, and is part of Cinnamon’s contribution towards the recovery process. Launched with the active participation of all local industries, Cinnamon is engaging both local and foreign tourists, taking ownership for creating exemplary change across the tourism sector.
John Keells Group Vice President, Cinnamon Hotels and Resorts Head of Brand Marketing and Cinnamon Life Mall CEO Dileep Mudadeniya has reportedly stated that they aim to create much-needed enthusiasm and excitement for Sri Lanka once again, as an experiential travel destination.
“It is a promotional campaign initiated with the overarching objective of reviving tourism in Sri Lanka, and communicating a sense of urgency to visit the island,” he has been quoted as saying.
Mudadeniya has further explained that as corporates, they have to contribute to ensure that the industry recovers fast, without waiting until the Government get its act together.
“We need to support the initiatives of the Government, but it is our duty as well to do our part and contribute to the revival process of the industry,” he has further stated.
According to the local media, the initiative prompts not only Sri Lankans living here, but Lankan expatriates overseas, to nominate foreign friends to visit the island over the next few months.
Meanwhile, Foreign Affairs Ministry Economic Affairs and Administration Additional Secretary P. M. Amza has said at the launch that circulars on this campaign have been sent to all foreign missions abroad, as well as through social media platforms and on their website.
There are over 2.4 million or 12% of Sri Lankans live overseas at present.
OSL take:
Sri Lanka’s tourism authorities and stakeholders are engaged in a global tourism promotional campaign along with the introduction of many attractive packages and deals for the visitors. The country’s tourism industry that suffered a setback following the Easter Sunday attacks is now returning to normalcy with an increase in tourist arrivals. There have been many foreign investments coming in to Sri Lanka’s tourism sector in the past few months with several new hotel development projects also taking off the ground. The overall developments in the key economic sectors in the country have also contributed the expansion of business/investment opportunities in Sri Lanka’s tourism sector.
| Article Code : | VBS/AT/02082019/Z_1 |