Sri Lanka Tourism Promotions Bureau conducts promotional campaign through webinars overseas
Sri Lanka Tourism Promotions Bureau conducts promotional campaign through webinars overseas

Sri Lanka Tourism Promotions Bureau conducts promotional campaign through webinars overseas

The Sri Lanka Tourism Promotions Bureau (SLTPB) has reportedly conducted a series of webinars for key markets in collaboration with the Sri Lankan missions overseas, main associations of Sri Lanka and the private sector to keep key tourism stakeholders updated on the current situation in Sri Lanka and to obtain feedback from global media and Tour Operators in order to develop the post Covid 19 promotional activities in the respective markets.

This thrust in tourism is aimed at exploring Sri Lanka’s multifaceted treasure trove of resources, transforming the nation to optimum levels, from the globally hit fiscal crisis and shoot growth aggressively benefiting the country at large, local media reports have stated.

According to reports, the SLTPB has organized a wide-scale Webinar on “Sri Lanka Tourism – Post-COVID-19” via online platform of the Association of Tour Operators of Russia (ATOR) with the support of Sri Lanka Embassy of Russia.

This webinar has had 126 Tour Operators /Travel Agents registering from six countries including Russia as well as from other countries such as Ukraine, Belarus, Georgia, Uzbekistan and Iran, covering twenty-three cities.

The webinar has commenced with the opening remarks of Sri Lanka’s Ambassador to the Russian Federation, Prof. M.D. Lamawansa.

In his welcome remarks, he has briefly described the recent activities of the Embassy aimed at promoting Sri Lanka as a tourist destination and highlighted the importance of increasing the number of arrivals of Russian tourists who have “a special place in the heart of Sri Lankan tourism.” He has also drawn the attention of the attendees to the significance of enhancing cooperation in spheres such as culture and education.

One of the key speakers, Kimarli Fernando, Chairperson of SLTPB, has expressed the readiness of Sri Lanka’s tourism industry to welcome Russian guests.

Director (Marketing) of SLTPB Dushan Wickramasuriya has noted positive dynamics on the Russian tourist arrivals.

OSL take:

The continuous promotional campaigns carried out by Sri Lanka’s tourism industry amongst foreign countries will result in the country’s tourism industry picking up from where it stalled due to external challenges of the global Covid 19 pandemic. Sri Lanka being listed as a must visit destination by several leading global travel publications as well as the safety and hygienic certification awarded to the country will give a further boost to the island’s tourism industry. Foreign businesses/investors could confidently explore business/investment opportunities in Sri Lanka’s tourism industry. Also, Sri Lanka’s geographical positioning in the Indian Ocean and many other factors have made Sri Lanka a business hub in the South Asian region. 

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