Sri Lanka Tea Board signs MoU to establish online and offline marketing platform for Ceylon tea
Sri Lanka Tea Board has reportedly signed a Memorandum of Understanding (MoU) with the China Fujian StarChina International Trade Co Ltd., which is a subsidiary of Bennie Tea Industry Co Ltd., in a bid to establish an online and offline marketing platform for Ceylon tea.
According to reports, the platform will ensure quality assurance of Ceylon tea manufacturers, original certification, minimum pesticide residue standards etc., and distribute “Pure Ceylon Tea” in China through a unified sales platform.
The Chinese side will choose Ceylon Tea and loose tea to meet the taste of Chinese consumers. According to the forecast, at least four million kilograms of Pure Ceylon Tea will be imported through the platform this year, local media reports stated.
Sri Lanka Tea Board Chairman Jayampathy Molligoda had signed the MoU with the Chinese company via a cloud ceremony, whilst Sri Lanka’s Ambassador in China Palitha Kohona was a witness of the event.
The MoU has further enhanced bilateral cooperation between China and Sri Lanka in the field of tea.
StarChina International and Bennie Tea, established in 1998, are a leading enterprise of agricultural industrialisation integrating tea planting, finishing, research and development etc. and have established long-term cooperation and trade contracts with other tea-producing countries such as Kenya, Mozambique, Tanzania, Burundi, India and Vietnam, and promotes a variety of teas including black tea, jasmine tea, oolong tea, green tea and herbal tea via online and offline multi-channel sales platforms.
Its network covers all leading commercial zones in China as well as overseas cities. Its products are exported to Europe, America, Japan, Southeast Asia etc.
The government of Sri Lanka is committed to regaining the top slot enjoyed by Ceylon Tea in the global market in the past. Sri Lankan authorities have therefore taken many steps to develop and upgrade the country’s tea plantation as well as exports sectors. The price of tea has seen increase in the past few months and the setting up of an online platform would now further boost Sri Lanka’s tea sales. All this has resulted in the expansion of business/investment opportunities in Sri Lanka’s tea industry. Foreign businesses/investors could therefore explore opportunities in Sri Lanka’s tea industry.
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