Sri Lanka Tea Board to set up 5G-powered platform in China for Ceylon Tea
Sri Lanka’s Cabinet of Ministers has this week approved the entering in to a Memorandum of Understanding (MoU) between Sri Lanka Tea Board and Fujian Star China International Trade Company to market Pure Ceylon Tea on a 5G-powered platform in China.
The Cabinet of Ministers had approved the move following a Cabinet proposal made by Sri Lanka’s Plantations Minister Dr. Ramesh Pathirana.
The Chinese company has agreed under the MoU to develop a 5G online marketing platform that also covers tea storing and handing over in China as well as promoting the marketing of the Sri Lanka tea logo online apart from distributing Ceylon Tea in China.
“The Cabinet of Ministers agreed to the proposal submitted by the Minister of Plantations for entering into a MoU between the Sri Lanka Tea Board and Fujian Star China International Trade Company Ltd. for marketing Pure Ceylon Tea both online and offline, utilising capacities and opportunities in the Chinese tea market,” Sri Lanka’s Cabinet Spokesman, Minister Keheliya Rambukwella has said.
A MoU between Fujian Star China International Trade Company Ltd., which is a subsidiary company of Bennie Tea Industry Company Ltd. engaged in both the tea industry and e-commerce, was proposed to promote local tea in China. The MoU with the Sri Lanka Tea Board for marketing Pure Ceylon Tea will be across online or offline platform within China.
The Cabinet has further granted approval to amend the Tea Control Act No. 51 of 1937.
Sri Lanka is on its path to regaining its top slot in the exporting Ceylon Tea to the international market. Ceylon Tea is once again showing growth in the international markets and Sri Lankan authorities are keen on promoting and developing Ceylon Tea in the global platforms. Ceylon Tea continues to show great growth potential resulting in the expansion of business/investment opportunities in Sri Lanka’s tea industry as well as in its promotion.
|Article Code :||VBS/AT/20210119/Z_3|