Sri Lanka targets travellers at World Travel Market in London.
The Morning: Along with the world’s travel and trade show opening in London, UK on 7 November, the Sri Lanka Tourism Promotion Bureau (SLTPB) collaborated with the Sri Lanka High Commission in London and tourism industry stakeholders to showcase destination and tourism experiences offered to travellers to the country, stated Sri Lanka Tourism in a press release issued recently.
“At a time the country is returning to normalcy with increased airline connectivity and relaxed travel advisories on Sri Lanka by tourism-generating markets, the World Travel Market (WTM) is considered a great platform to send a positive message to the world that Sri Lanka is safe and travellers could visit any part of the country to have a wonderful tourism experience on this island nation. The travel packages launched by the industry to woo FIFA world cup fans and the creation of a FIFA zone in Negombo for the football World Cup in November are expected to be actively promoted during the WTM, to increase European arrivals to the destination in the months of November and December 2022,” the statement read further.
The World Travel Market is the largest platform in the tourism sector which connects leading tourism industry stakeholders in the world. More than 100 countries and around 5,000 exhibitors are showcasing at this mega event attracting visitors from all parts of the globe.
The Sri Lanka pavilion at WTM was declared opened by Minister of Tourism and Lands Harin Fernando, along with High Commissioner of Sri Lanka for the UK Saroja Sirisena, Sri Lanka Tourism Promotion Bureau (SLTPB) Chairman Chalaka Gajabahu, Sri Lanka Conventions Bureau Chairman Thisum Jayasuriya, Director – Marketing Dushan Wickramasuriya, senior officials from the High Commission and industry partners. This year 57 local hoteliers/destination management companies and SriLankan Airlines showcased wonderful tourism and travel experiences offered to visitors by the industry.
The pavilion was tastefully designed taking into consideration the travel interest of British tourists. A plethora of exciting holiday opportunities, tourism products and travel concepts are exhibited at the pavilion to attract visitors of varying demographics and travel interests. Pure Ceylon was actively promoted and expected to be served through the event.
The SLTPB press conference at WTM was held on the opening day, which was a well-attended event with the participation of over 50 media personnel representing the leading global and regional media organisations. This was in addition to many electronic and print media interviews done on a one-on-one basis by the Minister at the Sri Lanka pavilion.
The SLTPB stated that WTM 2022 is an excellent event not only for developing business links and creating awareness of the destination, but also to keep the tour operators and media informed of the situation in Sri Lanka.
Sri Lanka’s tourism industry was one of the fastest growing economic sectors in the country when the global pandemic dealt a severe blow to the industry. However, the country’s tourism industry is once again on the path to recovery while recording a steady growth in tourist arrivals to the country. Sri Lanka’s tourism authorities are engaged in several tourism promotional campaigns targeting key foreign tourist source markets while also exploring and promoting new tourism concepts. The increase in the number of international airlines operating flights to Sri Lanka is also testament to the increasing tourist arrivals to the country. All these are indicative of the growth and business potential in Sri Lanka’s tourism industry, especially in the leisure and hospitality sectors. Foreign businesses/investors could confidently explore the growing opportunities in Sri Lanka’s tourism industry given that many foreign leisure and hospitality brands have also expressed interest in entering the local economy. With Sri Lanka turning to new tourism concepts, foreign businesses/investors could also look at the development of supplementary infrastructure facilities required by the industry in line with the overall expansion of the industry.
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