Sri Lanka slots in at fifth position in Condé Nast Traveller readers’ favourite destination list
Daily FT: Sri Lanka has come fifth in the ‘Top 20 countries in the world’ ranking by the popular and influential Condé Nast Traveller Readers’ Choice Awards.
In its ranking, published on 5 October (https://www.cntraveler.com/story/top-countries-in-the-world) Portugal was ranked top, followed by New Zealand, Japan and Morocco.
The other destinations listed as favourites in the order of rankings are Italy, Iceland, Greece, Croatia, Turkey, Norway, Maldives, Kenya, Ireland, Israel, Australia, Switzerland, Indonesia, Botswana and Philippines.
Last year, Sri Lanka was ranked second after Italy, which was placed sixth this year.
Condé Nast Traveller is a luxury and lifestyle travel magazine published by Condé Nast.
The 2021 Readers’ Choice Awards is the third year running that Condé Nast Traveller has teamed up with its sister title in the USA. With restrictions lifting and the industry unlocking, responses from more than 800,000 readers reveal travellers are raring to go, with the majority saying they wanted to take more trips.
It also ranked the best hotels, resorts, cities, islands, villas, tours, trains, airlines, airports, and cruises in the world.
OSL take:
The latest recognition received by Sri Lanka’s tourism industry is indicative of the expansion in the industry as well as the growing business potential. Sri Lanka has already been listed as a must visit destination and one of the best island destinations. The country is also a popular post Covid travel destination after receiving the internationally recognised safety and hygiene certifications by Sri Lanka’s airports. The country’s tourism industry is already on the path to recovery after facing the impact of the global Covid 19 pandemic recording a steady growth in tourist arrivals to Sri Lanka. Given the increasing business potential in Sri Lanka’s tourism industry, foreign businesses/investors could therefore confidently explore opportunities in the industry.
| Article Code : | VBS/AT/20211015/Z_3 |