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Sri Lanka to rollout special campaign in four key markets

Sri Lanka to rollout special campaign in four key markets

Sri Lanka Tourism is reportedly preparing to carry out a number of promotional initiatives in four traditional markets to boost arrivals to the country during the winter season.
Sri Lanka’s Tourism Minister Prasanna Ranatunga has reportedly said the special tourism promotion initiative would be rolled out in the United Kingdom, Germany, France and India.
The United Kingdom, Germany and France are Sri Lanka’s traditional major European source markets, whilst India is the main source market in the Asian region.
Accordingly, Sri Lanka is expected to come under global spotlight through mainstream media channels, digital and social media campaigns.
“With the successful administration of the vaccination program, easing of health regulations and better air connectivity, l will promote Sri Lanka as a high value destination,” Ranatunga has been quoted as saying in the local media.
The Minister has further stated that by next year the tourism industry would be able to make a significant contribution to the industry and economic recovery if the country was able to continue without any restrictions.

OSL take:

Sri Lanka’s tourism authorities are currently engaged in an aggressive promotional campaign to boost the tourism industry in key foreign source markets. There has been a good response to the campaign, which has seen a steady growth in tourist arrivals to the country. Sri Lanka has become an attractive post Covid travel destination given the Covid safety protocols carried out by the country and the strict safety and hygiene standards by the country’s airports. Sri Lanka’s tourism authorities are also lookinf at promoting new tourism concepts to boost the tourism industry. The increasing number of flights operated to Sri Lanka by international airlines is also indicative of the growing tourism industry in the country. International leisure and hospitality brands have already expressed interest in investing in Sri Lanka. Local businesses in the leisure and hospitality sectors are also engaged in expansion programmes indicating the growing business potential in Sri Lanka’s tourism industry. Hence, foreign businesses/investors could explore the growing opportunities in Sri Lanka’s tourism industry.

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Article Code : VBS/AT/02122021/Z_7

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