Sri Lanka receives support from French State Secretary for Tourism
Sri Lanka’s tourism industry has received an assurance from Secretary of State to the Minister for Europe and Foreign Affairs in charge of Tourism Jean-Baptiste Lemoyne of support to revive the country’s tourism sector.
The French official had given this assurance during a special discussion held with Sri Lanka’s Tourism Minister Prasanna Ranatunga at the tourism fair IFTM Top Resa in Paris.
Sri Lanka’s Tourism Ministry has reportedly stated that Lemoyne has reiterated that France fully supports the promotion of tourism and investment in Sri Lanka.
According to the local media, the two parties had also focused on the implementation of a joint tourism development programme between Sri Lanka and France to revive the Covid-hit tourism industry.
Ranatunga has stated that the Sri Lankan government has paid special attention to revive the tourism industry and had carried out a successful vaccination drive to make Sri Lanka a Covid-safe destination for international travellers.
During the visit, Ranatunga had also held discussions with the representatives of French travel operators.
Since France is a top source market for Sri Lanka, Ranatunga has noted that the Sri Lankan government was ready to implement a special package for French travellers targeting Sri Lanka this winter season.
Meanwhile, Air France has agreed to launch flights to Colombo thrice a week starting 5 November.
This move has been viewed as a reflection of the growing confidence international airlines have in Sri Lanka.
France is the fifth biggest tourism source market for Sri Lanka and the resumption of flights since the 1980s is an indication of the French National Carrier’s attraction to and confidence in Sri Lanka.
Sri Lanka’s tourism industry has shown great business potential by recording a steady growth in tourist arrivals to the country. The country has become an attractive post Covid travel destination after Sri Lanka’s airports received the internationally recognised safety and hygiene certifications. Sri Lanka has also been listed as a must visit destination by several leading global travel publications and has been listed among the Top 10 island destinations in the world. With Sri Lanka’s tourism industry further exploring new tourism concepts to boost the country’s tourism industry, foreign businesses/investors could explore the growing business potential in Sri Lanka’s tourism industry.
|Article Code :||VBS/AT/14102021/Z_4|