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Sri Lanka ranked among top 10 on BBC’s best places to travel

Sri Lanka ranked among top 10 on BBC’s best places to travel

The Morning: Recognised by the BBC as the ninth destination on its list of “The 25 Best Places to Travel in 2025,” Sri Lanka continues to capture the imagination of travellers worldwide.
The UK-based media powerhouse praised the island nation for its enchanting blend of natural beauty and cultural treasures, from mist-shrouded hilltop tea plantations and freely roaming wild elephants to ancient temples steeped in history and idyllic waves ideal for surfers.
Despite declaring bankruptcy in April 2022, Sri Lanka has demonstrated resilience under new leadership. The recently appointed President has focused on revitalising the country after the dual challenges of a global pandemic and civil unrest.
Tourism plays a pivotal role in this effort, with the country leaning on its landscapes, culture, and heritage to attract global visitors.
Sri Lanka’s recovery narrative and diverse offerings- from serene beaches to lush, misty highlands- make it a destination that appeals to travellers seeking both beauty and inspiration in 2025.
Sri Lanka is aiming to attract an impressive three million visitors in 2025 and has started the year on a promising note, welcoming nearly 80,000 travellers within the first 10 days of January.
India and Russia have emerged as the leading source markets, contributing 11,749 (16.6%) and 11,629 (16.4%) arrivals, respectively, between 1-9 January.
The United Kingdom ranked third with 5,520 visitors (7.8%), followed by Germany at 5,049 (7.1%), Australia with 3,055 (4.3%), and France contributing 2,714 (3.8%). Notably, 2 and 3 January stood out with impressive daily arrival figures of 9,392 and 8,974, respectively.
Meanwhile, Chinese arrivals, which are traditionally lower during the Lunar New Year as families celebrate at home, ranked seventh. However, a surge in connectivity with expanded routes by Chinese airlines is expected to boost these numbers in the coming months.

OSL take:
Sri Lanka continues to be ranked in top slots of many key global publications as a must visit destination and this in-turn has helped boost the steady growth in tourist arrivals to the country. The growing tourism industry has made it a key sector that generates revenue to the country. The increasing tourist arrivals to the country has resulted in local tourism authorities targeting high numbers of tourist arrivals to the country while also increasing the revenue generated by the industry. However, all these expansions have resulted in the growth in business/investment opportunities in the local tourism industry and related sectors. These opportunities range from the development of infrastructure and supplementary infrastructure facilities to meet the increasing tourist arrivals to the country and the expanding of tourism concepts being promoted by Sri Lanka. There are also many business/investment opportunities emerging in the leisure and hospitality sectors to meet the increasing demand and requirement of foreign travellers to the country. The increasing business potential in Sri Lanka’s tourism industry is evident by the expansion programmes undertaken by businesses in the industry and the interest shown by international leisure and hospitality brands to enter Sri Lanka. Given all these positive developments, foreign businesses/investors could confidently explore expanding business/investment opportunities in Sri Lanka’s tourism industry and related sectors.

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Article Code : VBS/AT/20250123/Z_1

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