Sri Lanka promoted on top culinary travel YouTube channel
Sri Lanka is to reportedly be featured in one of the top culinary travel YouTube channels in the world – ‘Chopstick Travel’ – as a part of the country’s tourism promotional programme to ‘Keep the Sri Lankan Holiday Dream Alive.’
According to reports, with the mission to popularise the Safe and Secure Bio Travel Bubble Process and rich tourism product diversity available, Sri Lanka Tourism had welcomed popular food travel YouTube channel ‘Chopstick Travel.’
Destination Sri Lanka was featured in Chopstick Travel’s travel episodes which premiered on Sunday, 13 June.
With over 1.5 million active subscribers base (over 224,060,010 views), Chopstick Travel is considered as one of the top culinary travel vlogs on YouTube. They have a Canadian-based Chopstick Travel site, which also has a massive reach of one million Facebook followers from around the world, local media reports stated.
According to the latest statistics, the majority of their digital audience appears to be from the USA, UK, India and Canada, media reports have further stated.
Despite global travel concerns over Covid-19 pandemic, Chopstick Travel has successfully completed their 20-days tour under Sri Lanka Tourism’s Visiting Blogger Program (VBP) by experiencing 14 days of culinary-focused local experiences via bio travel bubble, a Daily FT news report stated.
The channel has created five unique Sri Lankan travel episodes in order to provide in-depth awareness about the latest travel guidelines set up by the Government to encourage international tourists to visit Sri Lanka by ensuring their safety and security and the content is to also feature mouth-watering local village cuisine and cooking with the indigenous Veddah tribe, reports added.
Sri Lanka is engaged in many forms of promotional campaigns to build the country’s attractiveness as a travel destination. Sri Lanka’s tourism industry was one of the fastest growing economic sectors in the country when the global Covid 19 pandemic brought about global travel restrictions. However, the industry is once again on the path to recovery with foreign tourists returning to the country since the reopening of it’s borders. Foreign travellers to the country are bound to increase with Sri Lanka is fast becoming a business hub in the South Asian region. This has resulted in many international hospitality brands showing interest in entering the country. Foreign businesses/investors could therefore explore business opportunities in Sri Lanka’s tourism industry.
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