Sri Lanka to promote tourism with Brazilian travel agencies
Sri Lanka’s Embassy in Brazil has reportedly organised an event to promote Sri Lanka as a tourist destination for Brazilian and South American tourists. The programme was initiated recently in collaboration with the Brazilian Association for Travel Agencies (ABAV-DF) at the embassy premises in Brasilia.
According to reports, this is the first-of-its-kind event organised by the embassy with the participation of a large number of travel industry representatives since the opening of the mission in 2002 in Brasilia.
Sri Lanka’s Ambassador to Brazil Sumith Dassanayake addressing the gathering had noted the importance of the contribution made by the tourism industry to the island’s economy.
Dassanayake has also called on the Brazilian tour operators to promote Sri Lanka as a destination amongst Brazilians and South Americans. “Even though over 100,000 Brazilians had visited the Asian region in 2018, only approximately 2,800 Brazilians had visited Sri Lanka,” the Ambassador has been quoted as saying.
The Brazilian Association for Travel Agencies President Levi Jeronimo has noted that Sri Lanka is a “must visit” destination that provides diverse activities and attractions in close proximity with value for money.
Brasilia Secretary of Tourism Vanessa Mendonça has also stated that her organisation would extend its fullest co-operation to the embassy to promote Sri Lanka tourism in Brazil.
Jetwing Travels (Pvt.) Ltd. General Manager Daminda Dinesh and Aitken Spence Travels (Pvt.) Ltd. Portugal Resident Sales Representative Nelson Cortez had also participated in the event virtually and promoted the tourism packages their companies offered.
Sri Lanka’s tourism authorities together with the country’s overseas missions are engaged to promoting the tourism industry in new tourist source markets. Sri Lanka has already received wide exposure in the international media as a must visit destination while also being listed as a top island destination by leading travel publications. After facing pandemic challenges and the economic crisis, Sri Lanka’s tourism industry is once again on the path to recovery by showing a growth in tourist arrivals to the country. The growing business potential in Sri Lanka’s tourism industry has attracted many foreign businesses/investors including leading hospitality brands to the industry, especially in the leisure and hospitality sectors. Local tourism authorities are also exploring new tourism concepts for promotion. With the country’s economy engaged in an overall economic expansion and the increasing business potential and opportunities, foreign businesses/investors could confidently explore the growing opportunities in Sri Lanka’s tourism industry, especially in the leisure and hospitality sectors as well as the development of supplementary infrastructure facilities.
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