Sri Lanka to promote Ceylon Cinnamon in Turkey after obtaining GI status from the EU
Sri Lanka’s Embassy in Turkey has launched a programme to promote Ceylon Cinnamon in Turkey after obtaining Geographical Indication (GI) status for the commodity from the EU.
The Embassy had organized a networking and briefing session on Sri Lankan spices, including Ceylon Cinnamon, to major Turkish supply chain distributors and retailers engaged in the spice sector in Turkey. The event was organized in collaboration with Sri Lanka’s Export Development Board (EDB).
Representatives of the Turkish Spice Packaged Spice Producers Association (ABUDER), trade chambers, and Turkish media had attended the event that was held at the Chancery premises.
Ambassador M. Rizvi Hassen had explained to the gathering the quality and distinctiveness of Ceylon Cinnamon.
He had noted the importance of obtaining GI for Ceylon Cinnamon, stating that Sri Lankan cinnamon exporters could supply quality Ceylon Cinnamon to the Turkish market.
In response to inquiries from the representatives of trade chambers and Turkish importers on connecting Sri Lankan producers with the Turkish importers, Ambassador Hassen had stated that the Embassy will organise B2B sessions to link Sri Lankan exporters with Turkish importers.
Many participants had shown interest in obtaining more information about Ceylon Cinnamon suppliers.
A presentation by the EDB and a short video on the processing of the Ceylon Cinnamon was also shown to the gathering.
Ceylon Cinnamon is fast becoming one of Sri Lanka’s leading export commodities given the EU certification. Sri Lanka’s exports industry has been on a continuous growth path even amidst the global pandemic and continues to record growth and profits. The many trade agreements and trade concessions enjoyed by the country have also helped boost Sri Lanka’s exports in the global market. Given the growing business potential in Ceylon Cinnamon, foreign businesses/investors could explore the growing opportunities in Sri Lanka’s cinnamon industry as it presents opportunities with guaranteed returns on investment. Foreign businesses/investors could also look at forming partnerships or joint ventures with local businesses in the cinnamon industry to further expand operations to increase profits.
|Article Code :||VBS/AT/27062022/Z_2|