Sri Lanka attracts Bahrainis at the Sri Lanka Fest at Lulu Hypermarket
Daily FT: The Embassy of Sri Lanka in the Kingdom of Bahrain, in coordination with Lulu Hypermarket, conducted a five-day Sri Lanka Produce and Food Mart, from 29 September to 3 October, titled ‘Sri Lanka Fest,’ with a view to promoting trade, tourism and culture of Sri Lanka, as well as to augment the image of the country amongst the nationals of Bahrain and foreign expatriates residing in the Kingdom. The mega event will showcase in all eight Lulu Hypermarket stores in Bahrain and over 10,000 visitors and shoppers are expected to attend, including nationals of Sri Lanka domiciled in Bahrain.
Sri Lankan Ambassador to Bahrain Pradeepa Saram inaugurated the colourful event, along with Bahrain Chamber of Commerce Senior Executive – International Relations Fahad Faisal, and Lulu Group Director Juzer Rupawala. Lulu Group International is one of the largest retail chains in Asia and the largest in the Middle East.
This year’s event had a number of new products and goods displayed and marketed such as kithul treacle, cinnamon, seafood – including tuna, kingfish and prawns – pepper, authentic spices, and various kinds of biscuits and confectionery products. Many varieties of healthy organic coconut products such as coconut cream, coconut milk and cold-pressed coconut oil were on the special deals section. A variety of tea and tea-based herbal infusions with turmeric, chamomile and other herbs from signature plantations around Sri Lanka, were also marketed.
Since tourism was one of the key objectives to be promoted, the national carrier Sri Lankan Airlines had its own stall, offering attractive tour packages and information brochures to prospective travellers.
Other attractions included the stalls put-up by Sri Lankan origin businessmen filled with confectionary items, spices, handicrafts, and handloom and batik products. Inter Coir Ltd. Sri Lanka also had a stall, filled with eco-friendly coir products and drew admiration from many eco-friendly shoppers. Ceylon Tea in different flavours such as Dilmah, Devon Tea, Akbar Brothers, and RENUTE Tea were also displayed, while Sri Lankan-run business house ‘The BookMART,’ offered great promotional deals on bestsellers.
OSL take:
Sri Lanka’s manufacturing and exports sectors have shown a growth momentum despite challenges posed by the global Covid 19 pandemic. The many trade agreements as well as concessions enjoyed by the country have also helped boost Sri Lanka’s exports sector. Sri Lanka’s Export Development Board (EDB) has carried out many programmes to uplift the country’s exports sector through the promotion of value additions. Given the positive growth recorded by Sri Lanka’s exports sector along with its growing business potential, foreign businesses/investors could explore the many business/investment opportunities in the sector.
| Article Code : | VBS/AT/11102021/Z_2 |