Singer Sri Lanka continues to drive local manufacturing of refrigerators, washing machines.
Daily FT: Singer (Sri Lanka) is well-known as a household name for its wide array of consumer essentials, some of which are 100% locally manufactured using the best possible technology at Singer’s very own manufacturing facilities. Singer’s local manufacturing is a well-engineered process to cater to the existing market gaps and unveil high quality products to the local market at reasonable prices. Starting from Singer sewing machines over six decades ago, Singer has strengthened its local manufacturing and the introduction of refrigerators and washing machines further stamped its local manufacturing footprint. Regnis Lanka, a manufacturing subsidiary of Singer Sri Lanka is a leading manufacturer of high quality Singer/Sisil refrigerators and washing machines. Established in 1988, Regnis manufacturing facility from the very beginning was on par with the latest technology and introduced refrigerators and washing machine models to the market at various stages.
The manufacturing facility continues to maintain high standards in the entire manufacturing process and deploy highly skilled technicians and R&D to constantly innovate to keep up with the current consumer trends. Singer has always been setting high standards in refrigerator manufacturing. The use of latest technology, high quality raw material and the focus on manufacturing 100% environmentally friendly products are key attributes of the refrigerator manufacturing process.
At a time when there was much debate about CFC chemicals related to refrigerants, Singer became the first company to introduce CFC free refrigerators to South Asia, which is quite an achievement for Sri Lanka. Strengthening its local manufacturing process, Singer has so far produced over 1.5 million refrigerators in its three types of models- frost-free, direct cool and inverter.
Much like the refrigerator segment, Singer washing machines are a familiar sight in local households and are manufactured in different models such as semi auto and fully auto. Singer has produced over 0.6 million washing machines during the last decade. The Regnis manufacturing facility caters to 45% of the total refrigerator demand and around 33% of the total washing machine demand in Sri Lanka.
Speaking on their local manufacturing strength, Regnis Lanka Factory Director Kelum Kospelawatta said: “We believe that local manufacturing has the potential to drive the country’s economy forward by contributing to our domestic economy.
“We hope to further encourage the local manufacturing process, help small businesses and local manufacturers to grow with us. As part of the local manufacturing expansion, we have taken steps to provide training opportunities and necessary guidance for small business owners and self-employed people to develop their businesses.”
Even though Singer has thrived in local manufacturing, it is indeed a complex process that cannot be handled by a company alone. It involves supply chains from various localities, raw material providers, technicians for factory operations, distribution and packaging processes, etc.
Singer has identified the potential of local manufacturing to garner employment opportunities and taken steps to train small business owners to develop their businesses to fend for themselves. These training facilities have ensured that the business owners have a strong foundation to develop their businesses and secure a reliable income generating opportunity.
Sri Lanka’s overall manufacturing and exports sectors have shown a steady growth while the businesses engaged in these sectors have posted profits. This is an indication of the strength and growth of the country’s private sector as well as Sri Lanka’s growing business potential. Sri Lanka is working towards becoming an emerging business destination in the South Asian region supported by Sri Lanka’s geographical positioning in the Indian Ocean and the many trade agreements as well as trade concessions enjoyed by the country. All these are also indicative of the growing business/investment opportunities in Sri Lanka. The country’s economy has also shown great resilience to the many challenges faced by the country in the past few years including a global pandemic. Given the growth and business potential in the country, foreign businesses/investors could confidently explore the many opportunities presented by Sri Lanka.
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