Kaspersky extends business footprint to Sri Lanka
Daily FT: Kaspersky, the global cyber security and digital privacy company, announced its expansion into new territories in Asia Pacific (APAC), including Sri Lanka, Cambodia, and Bangladesh. This strategic move marks a significant milestone in the company’s mission to fortify digital infrastructure across the developing economies in the region, particularly in the enterprise cybersecurity market.
As cyber threats continue to evolve and proliferate worldwide, Kaspersky recognises the imperative of extending its holistic suite of cybersecurity solutions services to emerging markets in APAC. With its proven track record of delivering innovative solutions and expertise, the company is poised to address the escalating cybersecurity challenges faced by individuals, governments, and private organisations in Cambodia, Sri Lanka, and Bangladesh.
“Our expansion into Sri Lanka, Cambodia and Bangladesh reflects our solid dedication to safeguarding the wider cybersphere of Asia Pacific against the increasingly complex landscape of cyber threats,” says Kaspersky Managing Director for Asia Pacific Adrian Hia. “By leveraging our advanced technologies and industry-leading practices, we are committed to helping private and public entities in these territories build a Cyber Immune approach to securing their personal, business, and even critical and national data.”
Kaspersky’s move to extend its market footprint into these new territories will enable organisations across various sectors, including government, finance, healthcare, and telecommunications to access proactive cybersecurity solutions tailored to their specific needs. The company’s comprehensive portfolio encompasses cybersecurity solutions for individuals, small and medium businesses (SMBs), midrange and large enterprises, and critical infrastructure companies.
To ensure that the global cybersecurity company is ready to address the local demand in Sri Lanka, Cambodia and Bangladesh, Kaspersky has appointed Sam Yan as its Head of Sales as well as Pre-sales Managers Pheakday Chun and Md. Musfiqur Rahman.
“I am excited to take on this role and committed to provide not just our comprehensive cybersecurity solutions and services to the local businesses and organisations in these territories but also to foster collaboration and knowledge-sharing within the local cybersecurity ecosystems of Sri Lanka, Cambodia and Bangladesh. Through partnerships with industry stakeholders, banking and financial institutions, manufacturing, educational institutions, and government agencies, we aim to promote cybersecurity awareness, skills development, and best practices adoption to mitigate cyber risks effectively,” comments Yan.
OSL take:
The ongoing economic activities in the country have expanded the business/investment opportunities in Sri Lanka. The country’s growth and business potential are not lost on foreign businesses/investors with many foreign businesses focused on either entering Sri Lanka’s economy or expanding existing operations in the country. Sri Lanka’s economy has shown great resilience to external and internal shocks through the years and is once again on the road to recovery after facing many challenges post-pandemic and the economic crisis that followed. The growth and profits recorded by many private sector businesses in the country and the expansion programmes undertaken by them, all indicated Sri Lanka’s growth and business potential. With the target of achieving regional hub status supported by Sri Lanka’s geographical positioning in the Indian Ocean and the strong trade ties, the country’s ease of doing business environment would see a further growth making Sri Lanka the ideal destination for foreign businesses/investors to set up businesses as well as base in order to engage with other countries in the region.