Danish shipping line Maersk’s global strategy to include Sri Lanka to be part of its new ‘store-to-door’ service
Danish shipping line Maersk is reportedly planning to offer its new ‘store-to-door’ service in Sri Lanka under the company’s global strategy to become an integrated transport and logistics company, controlling freight movements from beginning to end.
It will simplify the supply chain for clients and enables them to focus on their core business, Mearsk Lines Managing Director for South Asia, Steve Felder has been quoted as saying in the media.
The new ‘store-to-door’ delivery service, under which Maersk group’s shipping line, terminal, and logistics businesses work together, is about to be launched in the island, Felder has told a news conference.
“Traditionally, container shipping has been from port to port,” Felder has said.
“We are now offering an end-to-end product – not just port-to-port.”
Maersk Lines customers indicated the present system was too complicated as they had to deal with many actors in the supply chain like clearing agents, trucking and rail companies, customs, other handling operators like central freight stations and inland container depots, Felder has added.
According to reports, the new approach by Maersk, the world’s biggest container shipper, takes care of almost all parts of a customer’s supply chain, including taking control over inland freight movements.
“For example, for a container being exported from Kandy to Rotterdam – we can collect the cargo at the factory gate, we manage the movement to port, take care of clearance and export to the final destination, and provide services there too,” Felder has explained
The new product has been “gaining momentum” in other markets, he has said.
The inclusion of Sri Lanka in Maersk line’s global strategy indicates that the island nation’s geographical location in the Indian Ocean region would always make the country a trade as well as maritime hub in South Asia. Foreign businesses could therefore consider setting up base in Sri Lanka to carry out operations in the Asian region.
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