Ceylon tea market in Iran and neighbouring countries to be expanded
The Sri Lankan Embassy in Tehran in collaboration with the Tea Association of Iran, the Sri Lanka Tea Exporters’ Association, and the Sri Lanka Tea Board had recently organised a discussion on “Expanding Ceylon tea market in Iran and neighbouring countries” at the Chancery.
The event was attended by over 30 invitees including representatives from tea associations, unions of food wholesalers, top tea importers, and prominent businessmen were in attendance.
The key objectives of the discussion were to brief participants on the Sri Lankan tea industry and secure the Ceylon tea market in the West Asia region.
Opening the discussion, Ambassador of Sri Lanka to Iran Vipulatheja Wishwanath Aponsu has been quoted as saying that tea remains one of Sri Lanka’s exports that had not declined during the Covid-19 pandemic. Highlighting the increased demand for Ceylon tea due to its taste and numerous health benefits, he had called on the tea stakeholders to re-launch the product, enabling Sri Lankan tea to retain its popularity in the Islamic Republic of Iran and secure a place in the neighbouring countries.
The envoy had also stressed that Iran is an important market as the country is the fourth largest export destination for Ceylon tea.
Sri Lanka Tea Exporters’ Association Chairman Sanjaya Herath had presented the overall outlook of the Ceylon tea industry, the stringent quality measures implemented by the Sri Lanka Tea Board, current trends of the Sri Lanka tea export market, and ongoing and future marketing campaigns in Iran and neighbouring countries.
According to Herath, under the implementation of the green agriculture plantation economy, the Sri Lanka tea industry has given priority to both sustainable and wellness factors.
On behalf of the Iran Tea Association, Fan Company Chief Executive Officer (CEO) Alireza Bardai had explained the tea market in the Islamic Republic of Iran and stated that the Ceylon tea market in Iran has shown a declining trend due to the Covid-19 pandemic situation and spoke of issues which included high prices and the supply chain.
Bardai had also pointed out available opportunities for Sri Lankan tea exporters in the West Asia region and assured his fullest support in retaining the Ceylon tea market in Iran.
Local media reports stated that the event had created a platform for the Iranian tea importers to exchange their contacts with the Chairman of the Sri Lanka Tea Exporters’ Association with a view to establish a strong link while also providing an opportunity for Ceylon tea importers in Iran to iron out any issues.
Sri Lanka’s tea industry is focused on regaining its top slot in the international tea market. It is in this backdrop that Ceylon Tea brand has recorded a growth momentum in the international market despite facing the pandemic challenges. The government of Sri Lanka has also introduced many incentives to businesses/investors interested in investing in the tea industry. Also, local tea authorities are also engaged in promoting Ceylon Tea in foreign markets. Foreign businesses/investors could therefore explore the growing opportunities in Sri Lanka’s tea industry.
|Article Code :||VBS/AT/21032022/Z_4|