Sri Lankan government decides to promote country’s tourism sector in the UK, Germany and France
The Cabinet of Ministers in Sri Lanka has reportedly decided to approve a digital advertising campaign designed to be implemented to promote Sri Lanka as an attractive destination among the tourists in the United Kingdom, Germany and France.
According to reports, with a view to implementing the digital advertising campaign specific for each country under the government procurement procedure, the proposal made by Minister of Tourism Development and Christian Religious Affairs of Sri Lanka, John Amaratunga was approved by the Cabinet of Ministers.
Accordingly, it has been decided to award the procurement to Digital Spring Limited of the United Kingdom for a sum of US$ 703,480, to Media Consulta International Holdings AG of Germany for a sum of US$ 697,770.92, and to Interface Tourism of France for a sum of US$ 706,460.
OSL take:
The Sri Lankan government is currently engaged in an aggressive tourism promotional campaign overseas. It is in this backdrop that the government has decided to carry out promotional campaigns in the UK, Germany and France. Sri Lanka’s tourism sector is on the rise and the campaigns carried out in three of the key European markets would undoubtedly result in an increase in the number of tourists arriving in Sri Lanka from the UK, Germany and France. All these are indications of the growing business opportunities in Sri Lanka’s tourism sector.
| Article Code : | VBS/AT/21082018/Z_4 |