Sri Lanka approaches overseas DMCs to promote country’s global marketing campaign
Sri Lanka is reportedly in the process of securing the services of Destination Marketing Companies (DMCs) in foreign countries in order to carry out promotions in those respective markets as part of the country’s global marketing campaign scheduled to be finalised by the end of December this year.
Sri Lanka Promotion Bureau (SLTPB) Chairman Udaya Nanayakkara has been quoted as saying that as part of the first stage of appointing DMCs in eight of the prime markets, an action plan for the first year has been worked out.
The identified eight prime markets are India, China, UK, Germany, France, Japan, the United Arab Emirates (UAE) and Australia.
Marketing experts are to also be employed from these markets alongside the DMCs and the SLTPB is expected to obtain the assistance of the country’s diplomatic missions to house these officials and carry out administration and financial matters.
The DMCs will be secured from those countries, Nanayakkara has explained while adding that the requirements to contracting them for the job would be to have vast experience in destination marketing with experience in handling other countries’ tourism component.
Since most of the work would be carried out by the DMCs with each place employing one person to oversee the marketing activities, Sri Lankan staff from the bureau would be employed only if the necessity arises.
Nanayakkara has also pointed out that the SLTPB would not be employing the services of the national carrier, SriLankan Airlines alone.
He has added that since the airline was no longer operating to all markets the SLTPB would enter into tie ups with other carriers as well to market Sri Lanka as a destination.
OSL take:
The Sri Lankan government’s aggressive global marketing campaign to promote Sri Lanka as a destination would result in opening up opportunities for businesses to launch projects related to tourism including new forms of tourism destinations as well as accommodation.
| Article Code : | VBS/AT/31102017/Z_5 |