World renowned Amazon discuss opportunities of selling Sri Lankan apparel products on a digital platform
One of the world’s largest online shopping portals, Amazon, has reportedly visited Sri Lanka recently and held a round of talks with the apparel industry to explore the opportunity of some of the big names in the industry selling their products on the digital platform.
A local media report recently stated that officials from Amazon India which is in close proximity to Sri Lanka has been in town and talking to the Sri Lanka Exporters Association (SLEA), its President Felix Fernando has said.
The report has further quoted him as saying that this was with a view to tie up with some of the big names in the industry that have made a market internationally to sell their products on the Amazon.com space.
Fernando has identified this as an “improvement” for the industry going forward and noted that if Sri Lankan exporters could use that channel it would be beneficial to them.
The SLEA President has further stated that some of the big names in the industry had expressed interest in using this platform to market their products.
According to reports, Amazon had been keen to do business with the apparel sector in Sri Lanka due to the reputation built by the local industry internationally.
These products would then be sold via their US offices or directly from Sri Lanka, Fernando has been quoted as saying.
Reports state that currently at least 15 Sri Lankan companies were already marketing their garments on Amazon.
The entrance of Amazon.com into Sri Lanka in order to discuss the possibility of selling locally manufactured high end names on a digital platform is indicative of the high standards of the Sri Lankan apparel sector and its global recognition. Sri Lanka also enjoys trade concessions from the EU and US for the apparel sector. The country’s Export Development Board has already recorded an increase in Sri Lanka’s apparel exports as well. Therefore, Sri Lanka’s apparel sector would be a fruitful venture for foreign investors/businesses to enter into through investments/partnerships.
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