Sri Lanka’s Tourism Development Minister holds talks with Chinese tourism and airline officials to encourage more visitors
Minister of Tourism Development of Sri Lanka John Amaratunga has reportedly held talks with Chinese tourism and airline officials in a bid to encourage more Chinese visitors to Sri Lanka.
Media reports state that the discussions were held during a visit to promote Sri Lanka at the Shanghai World Travel Fair held at Shanghai Exhibition Centre in China.
A series of promotional events and meetings were conducted across major cities in China during the course of the past week, a statement has said.
Amaratunga had led the promotional drive that covered the key cities of Shanghai, Nanjing and Chengdu in China.
According to reports, Amaratunga had held important meetings with tourism stakeholders in each city.
During the tour, the Minister had reportedly visited the largest Online Travel Agency (OTA) in China, C-Trip, and held talks with top management of the company.
Amaratunga had also met with senior official of Sichuan Airlines headquarters since the Airlines is currently in the process of commencing direct flight operations between Chongqing and Colombo.
The recent discussions between Sri Lanka’s Tourism Development Minister and Chinese officials would undoubtedly result in an increase in the number of Chinese tourists arriving in the island nation. The number of Chinese tourist arrivals in Sri Lanka has seen a continuous increase and the Sri Lankan authorities are engaged in a drive to further push the number of Chinese visiting the country. Sri Lanka is currently engaged in an aggressive tourism promotional campaign overseas. Given the latest development in Sri Lanka’s tourism sector, Chinese and Sri Lankan businesses could form partnerships in the leisure and hospitality trade in the island nation.
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