Sri Lanka’s tea industry positive on withstanding pressure posed by Covid 19 pandemic
Chairman of Sri Lanka Tea Board, Jayampathy Molligoda has reportedly said that the country’s tea industry would be in a position to demonstrate its ability to withstand the pressure mounted by the Covid 19 global pandemic.
“We have already identified about 12 countries and we are aggressively going ahead with the tea promotional campaign. Hence, I’m confident that the tea industry can demonstrate its ability to withstand the pressure and get more foreign exchange in to the country that will have a trickle-down effect right up to the small holders,” Molligoda has said in an interview with a private television station in Sri Lanka.
He has further said, “It is not unusual during the month of April for the tea prices to go up. However, this particular year there has been an unprecedented price increase. The tea prices have gone up by Rs.120 to Rs.150. Specially the low grown tea prices have gone up by Rs.150.”
“The president has given us a clear direction to continue with the auction system as well as the production and the manufacture. Thanks to the private sectors, the farmers, the manufactures and the brokers and in particular the exporters who come and buy tea. Because of them we have been able to maintain the tea industry uninterrupted. In my view the future is very positive,” the Chairman has added.
The positive attitude of Sri Lanka’s tea authorities and the growing requirement for tea as a hot beverage that could prevent the spread of Covid 19 has opened new business/investment opportunities in the country’s tea industry. The emerging global requirement for tea as well as value added herbal drinks is a new business/investment opportunity that could be explored by foreign businesses/investors.
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