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Sri Lanka’s south coast crowned as winter’s hottest travel destination by Vogue

Sri Lanka’s south coast crowned as winter’s hottest travel destination by Vogue

Daily FT: In a dazzling spotlight on Sri Lanka’s allure, Vogue has names the island’s south coast as the must-visit destination this winter, capturing the hearts of wanderers with its unspoiled beaches, vibrant wildlife, tranquil tea estates and immersive cultural experiences.
Through a vivid feature titled ‘Waves to Wildlife, Tea to Tranquility: Sri Lanka’s south coast is this winter’s hottest destination’ penned by Christine Chitnis, the international lifestyle magazine portrays the southern stretch as the ultimate haven for those seeking warmth, adventure and serenity during the colder months.
The feature, published on 8 January, unfolds a sensory journey through Sri Lanka’s diverse landscapes and its enduring spirit of resilience. Chitnis, a renowned photographer and travel journalist explores the south coast’s myriad of natural offerings, where luxury and adventure harmoniously converge.
“Sri Lanka’s landscapes are vast and varied, welcoming and wild. This island nation of 22 million is a place where leopards slip like a whisper through the undergrowth, blue whales breach offshore, tea estates paint the hill region a lush green, and ancient Buddhist and Hindu temples whisper stories of centuries past. In the coastal towns, surfers line the golden sand beaches and tuk-tuks zip along twisting roads, their horns blending with the rhythmic clink of fishmongers’ knives and the sizzle of hoppers frying in street stalls. Plates heaped with rice and aromatic curries showcase the island’s culinary riches, while orange king coconuts are cracked open and offered as a sweet, refreshing balm to the humid heat,” she described.

OSL take:
Sri Lanka’s steady growth in the tourism industry has received a further impetus by Vogue’s latest announcement. The many promotional campaigns carried out by local tourism authorities in key tourist source markets overseas and the identification of Sri Lanka as a must visit destination have all helped boost the country’s tourism industry with a steady increase in tourist arrivals. All these are indicative of the expanding business/investment opportunities in the tourism industry, especially with the increasing number of tourist arrivals and the expansion of tourism concepts promoted by the country. All these developments have expanded business/investment opportunities in the leisure and hospitality sectors as well as in the development of infrastructure and supplementary infrastructure facilities required by the expanding industry and related sectors. The growing business potential in Sri Lanka’s tourism industry is evident by the interest shown by international leisure and hospitality brands to enter the country’s tourism industry and the expansion programmes undertaken by local businesses in the tourism. Foreign businesses/investors could therefore confidently explore the growing business/investment opportunities in Sri Lanka’s tourism industry.

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Article Code : VBS/AT/20250117/Z_3

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