Sri Lanka’s Rootcode wins Startup of the Year and People’s Choice Award at SAARC Startup Awards 2022.
Daily FT: Rootcode, one of Sri Lanka’s leading tech companies, recently took home the “People’s Choice Award” in addition to being bestowed with the “Startup of the Year” title at the SAARC Startup Awards 2022.
This regional recognition marks a significant milestone for the Sri Lankan tech space and workforce. Rootcode’s mission to build great tech is well underway, and it is gaining traction faster than ever. This is the first time a Sri Lankan tech company has made a name for itself in the regional competition, and it is a watershed moment that has focused the global spotlight on Rootcode’s distinct approach to fostering innovation in Sri Lanka. This is also the first time that a Sri Lankan company was able to take home two awards of those presented at the SAARC Startup Awards. Global Startup Awards SAARC celebrates the spirit of entrepreneurship and promotes bridging boundaries through innovation in its regions, which include Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka, by recognising them with its most prestigious awards program, attended by top-notch entrepreneurs, corporates, investors, and ecosystem builders from Nordic, Central Europe, SAARC, and ASEAN regions. Annually the SAARC Startup Awards bring together hundreds of South Asian startups, entrepreneurs, investors, co-working spaces, and accelerators to provide a platform to highlight trailblazers in the region’s startup world. Rootcode was chosen ahead of dozens of other regional tech startups in the competition.
Sri Lanka is a relative newcomer to the South Asian startup fraternity, and Rootcode’s ability to represent the country on the global stage not long after its inception is remarkable.
“We are extremely humbled and honoured by the support shown to us at the SAARC Startup Awards 2022, and being recognised under two categories is a huge milestone for us,” said Rootcode Labs CEO and Founder Alagan Mahalingam. “We have always been driven forward by excellence, collaboration, and integrity, which I believe is the reason why we have come so far and why Rootcode continues to grow every day.”
Rootcode is driven by its focus on helping businesses build great tech not just locally but globally, and its achievement at the SAARC awards stands as a testament to that. Despite the challenging times, this is a win for Sri Lanka. One of Rootcode’s primary goals is to contribute to Sri Lanka’s economic development by empowering and nurturing the tech ecosystem while taking Sri Lankan ingenuity to the world. “We are happy to have been recognised as a successful startup working to shape a powerful and prosperous Sri Lanka.
“Our community is always the driving force behind everything we do, we thank all our team members, customers, partners, and allies that inspire us to keep making a difference. Winning this award was a team effort made possible by our incredible Rootcoders,” said COO Mangala Perera. Rootcode, a growing household name in the global tech space, offers innovative solutions to businesses in 29 industries worldwide, assisting them in adapting to the ever-changing realities of business and technology. Its technology has impacted over 79 million people by providing solutions in mobile apps, web apps, data analytics, UI/UX design, machine learning, AI, and cloud. Rootcode continues to grow its workforce of 95 team members to secure its standard of excellence on an international scale.
Rootcode recently launched its new divisions, Rootcode AI, which provides innovative AI solutions to brands, and Rootcode Studio, one of Sri Lanka’s first premium design studios, focusing on end-to-end design. While Rootcode’s products are primarily targeted at markets in Europe, the United States, and Asia, it has a larger vision to expand into diversified markets with a broader range of products and services. Rootcode has expanded beyond its humble beginnings. Its headquarters is based in Sri Lanka, with corporate offices in Estonia and USA. Rootcode also hopes to expand its capabilities even further in the near future by collaborating with new industries through its new arms.
Rootcode is equipped with the potential to put Sri Lanka on the map of top-tier technological innovation. It provides great skill development and expertise to its workforce and leverages their skills to provide cutting edge solutions for its customers. The wins at SAARC Awards prove Rootcode’s commitment to positioning Sri Lanka as a great innovation hub and show that Rootcode is on its way to making greater things happen in the future.
Sri Lanka’s tech industry has grown through the past few years in line with the expanding economic activities. With the country working towards becoming an emerging business destination in the South Asian region, there have been an increase in business/investment opportunities in Sri Lanka’s ICT and digital infrastructure development sectors. Sri Lanka’s economy is currently on a recovery path after facing many challenges in the past few years including a global pandemic. However, with Sri Lanka’s geographical positioning in the Indian Ocean and the strong trade ties enjoyed by the country have also helped boost the country’s opportunities in the ICT and digital infrastructure development sectors. Foreign businesses/investors could explore the growing opportunities in Sri Lanka’s ICT industry while Aldo looking at forming partnerships or joint ventures with local businesses.
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