Sri Lanka’s Hameedia’s Envoy launches latest international showroom in Dubai.
Daily FT: Envoy, Sri Lanka’s international brand and the premier brand of Hameedia that is synonymous with style and quality, has officially expanded into the Middle East with the recent opening of the Envoy Dubai showroom in Festival Mall in Dubai.
The launch event was graced by the presence of Chief Guest, Office of Sheikh Juma Bin Maktoum Al Maktoum Executive Director and Private Advisor Yaqoob Al Ali. Guests of Honour present at the occasion included Chairman and CEO Juma Madani and Al Matiya Club Vice Chairman and General Manager Mounira Yousf. Hameedia Managing Director and Certified Menswear Image Consultant (USA) Fouzul Hameed, popular singer Arjun Coomaraswamy and several special invitees were also present.
Envoy is a premium brand that is on par with international luxury clothing and is yet affordable. The brand has been created following nearly 25 years of extensive research and development. The product range includes formal, ceremonial, smart casual, casual, linen, suits, shirts, blazers and trousers. There is also a wide range of bespoke leather products including shoes, belts and men’s accessories that perfectly complement the clothing collection.
It also offers bespoke, made-to-measure and ready-made suits, jackets, trousers and shirts in different styles. Envoy menswear solutions are unique as they provide suits for little boys as young as two-years-old, all the way to senior citizens. One of its biggest client base is the wedding market where the groomsman and his entourage are able to dress up in the most fashionable, premium menswear available anywhere.
Envoy only works with top global brands that understand design engineering. In its quest to achieve perfection in design, each detail in the creation is given special significance. Therefore, all creations are crafted only using the world’s most admired brands such as Albini, Thomas Mason, Loro Plana, DORMEUIL, Ermenegildo Zegna, VBC and Tessitura Monti. Overall, more than 300 types of fabrics from Italy, Europe and Asian countries are available for suiting and shirting.
Hameedia Managing Director and Certified Menswear Image Consultant (USA) Fouzul Hameed stated: “Hameedia is a fourth generation business and there are only a few businesses that will go on for so long and therefore we are proud of what we have achieved. We are thrilled to be opening our latest showroom in this magnificent mall in Dubai. This showroom will help us to make a difference in how men over here dress up.
“By using only the world’s finest materials and exquisite craftsmanship, our aim is to cater to discerning clients who appreciate the finer things in life. Each Envoy product is carefully crafted with fine details to give an unparalleled fashion statement. Additionally, the revenue generated from this showroom will also provide a timely foreign exchange boost to Sri Lanka’s economy.”
OSL take:
The expansion of Hameedia’s into Dubai with the opening of a store is testament to the strength and growth of Sri Lanka’s private sector. Despite the challenging economic conditions experienced in the country at present, the private sector has posted growth and profits indicating the resilience of Sri Lanka’s overall economy. The manufacturing and exports sectors, especially in the apparel industry, have also recorded positive growth rates resulting in local businesses engaged in these sectors recording profits. The many trade agreements and trade concessions enjoyed by the country have also helped boost Sri Lanka’s exports, especially apparel exports. Sri Lanka’s geographical positioning in the Indian Ocean has also attracted international attention to the country thereby increasing the country’s appeal as a growing business destination in the region. With an increase in Sri Lanka’s business/investment opportunities – the ongoing challenges have also opened a host of new opportunities – foreign businesses/investors could explore the growing opportunities. They could also look at forming partnerships or joint ventures with local businesses with the aim of expanding operations locally and internationally.
| Article Code : | VBS/AT/14112022/AT_4 |