Sri Lanka’s GRI cements enter US by opening Corporate Office at RTP in North Carolina.
Daily FT: As a global company that has enjoyed an established presence in the United States for some time, GRI yesterday announced the opening of its corporate office in the USA.
The corporate office has been strategically located at Research Triangle Park (RTP) in North Carolina, to primarily provide ease of access to its growing customer bases located across the United States.
GRI Managing Director Prabhash Subasinghe said: “As we rapidly expand our speciality tire business across the US, we realised that a corporate office with experienced staff to cater to the growing needs of our customer base had now become vital.” He said careful thought went into selecting the ideal location since it needed to hold commercial significance, complement GRI’s growth agenda, attract best-in-class talent, and most importantly, provide excellent accessibility for customers. The US East Coast and RTP were, therefore the natural choices since it is located at the centre of three prominent cities in North Carolina, namely Raleigh, Durham, and Chapel Hill, with the additional benefit of it hosting the RDU international airport nearby.
“The rich culture and history the location enjoys also influenced us in our selection. We are happy to now invite our customers to enjoy our services at this prestigious location and look forward to establishing even stronger bonds with them,” Subasinghe added.
The Research Triangle Park (RTP) is known to have experienced noteworthy growth and is a highly recognised location for many corporations in the US, including global pharmaceutical and advanced technology companies. GRI’s corporate office is in the prestigious Frontier RTP Building 600. The address also boasts of the Boxyard RTP – an inspirational space that has been transformed innovatively to host restaurants and retail establishments by using disused shipping containers. As a result of operating its corporate office through this prestigious and strategic address, GRI’s US team will be positioned to serve their customers even better, taking full command over sales operations, customer support, and logistics, while nurturing closer interactions with them.
It will also provide a greater opportunity for GRI to cater to and develop products specifically focused on the North American market, driving both business growth and enhanced customer satisfaction in the United States. GRI produces high-grade speciality tires that are built sustainably using pure natural rubber in Sri Lanka. Founded in 2002 by Prabhash Subasinghe, the company produces material handling solid tires, radial agriculture tires, and construction tires. GRI has operations in nine countries, and a business presence in more than 50 countries worldwide. Since 2018 GRI has been advancing in the rapid expansion of its speciality tire production plants and tire compound mixing facilities in Sri Lanka as well as its operations in key countries.
OSL take:
The business conducive environment in Sri Lanka has helped boost the growth of the country’s private sector including their expansion into overseas markets. Sri Lanka’s strong bilateral and trade ties with many foreign countries have also helped in the expansion programmes of most local private sector business entities. Despite the challenging economic conditions faced by the country, a majority of the private sector businesses posted impressive growth and profits. Given the growth and business potential in Sri Lanka, foreign businesses/investors could explore the possibilities of forming partnerships or joint ventures with local businesses to further expand operations, apart from exploring the business/investment opportunities in the country.
| Article Code : | VBS/AT/28092022/X_3 |