Sri Lanka’s Embassy in Vienna promotes Sri Lanka as a leading tourist destination
Ada Derana: The Embassy and Permanent Mission of Sri Lanka together with Aitken Spence Travels promoted Sri Lanka as a unique tourist destination to 20 leading tours operators in Austria at the Embassy on 6 June 2023.
Delivering the welcome remarks, Ambassador and Permanent Representative of Sri Lanka Majintha Jayesinghe highlighted the distinctive splendors of Sri Lanka. While speaking of the many attractions, the Ambassador ensured assistance to Austrian travel agencies.
During his presentation, Assistant General Manager of Aitken Spence Travels Sampath Perera highlighted the unexplored touristic attributes and attractions that Sri Lanka poses to potential Austrian tourists and travellers while presenting detailed information in categories such as culture, wildlife, adventure, beaches, festivals, ayurveda, and UNESCO designated heritage sites. A number of fascinating promotional videos on Sri Lanka were also screened.
At the event, Managing Director of Aitken Spence Travels Nalin Jayasundera elaborated the contribution of Aitken Spence Travels in destination promotion and invited attendees to facilitate and encourage potential tourists to visit Sri Lanka during the upcoming holiday season.
A raffle was drawn at the event where the grand prize was offered by the prestigious Aitken Spence hotel chain. Sri Lankan traditional refreshments together with world famous Ceylon tea were served to the travel agents.
Austria is placed among the potential markets for tourism in Sri Lanka and during the first four months of 2023 Sri Lanka received 3411 tourists from Austria. Being a leading conglomerate in the hospitality sector in Sri Lanka, Aitken Spence maintains a solid clientele in the European market.
OSL take:
The steady growth in Sri Lanka’s tourism industry has further received a push by the country’s missions overseas that are also engaged in promoting the country as a tourism destination in the Asian region. The increasing exposure received by Sri Lanka as a tourist destination has also attracted the attention of new tourist source markets. It is in such a backdrop that Austria has become a potential tourist source market for Sri Lanka. The expanding tourism concepts in the country and the steady growth in arrivals have all resulted in an increase in business/investment opportunities in Sri Lanka’s tourism industry, especially in the leisure and hospitality sectors. Also, foreign businesses/investors could look at setting up supplementary infrastructure facilities required by the growing tourism industry.
| Article Code : | VBS/AT/20230613/Z_4 |