Sri Lanka’s DSI receives patent rights for new category of footwear for first time
Daily FT: D. Samson Industries Ltd. (DSI) recently received patent rights (Patent No. 19992) for its new category of footwear for the first time in Sri Lanka, including its latest innovation – the common flip-flops with a new trendy look that has a closed-toe concept and aptly named the ‘Flipi Shoe’. The new creation is the first-of-its-kind in Sri Lanka and the world over.
D. Samson Industries Ltd. (DSI) established in 1962 is the market leader in manufacturing, retailing and a leading exporter of footwear in Sri Lanka. The company currently produces more than 30 million pairs of footwear per year. D. Samson Industries Ltd. manufacturing plant is accredited with ISO 9001:2015 system certification and meets social compliance such as SMETA, SLCP, etc.
“We have worn the commonly known rubber slippers for as long as we can remember. Everyone’s favourite and common rubber slipper has now received the DSI brand treatment which also includes a stylish kiddies range,” said Product Innovator Kamal Nandana, Manager – Innovation and Product Development, D. Samson Industries Ltd. “However, the new ‘Flipi Shoe’ has the added advantage of toe protection due to its protective cover which makes it safer, comfortable, yet maintaining a trendy look too. This is the hallmark of the quality and integrity of all DSI footwear which is maintained in all its creations.”
DSI’s continuous innovative approach has led to many new products being launched in the market over the years. E.g.: Safety Shoes and PVC rain boots with ISO standards, Phylon soles for Sports Shoes and Slider Moulded Slipper production for the first time in Sri Lanka, shoes and slippers for diabetic patients, wellness slippers and sandals, etc.
Another key focus with the new product development has been to introduce a sustainable eco-friendly product range to the market. DSI has been successful in launching sustainable footwear products certified for sustainable sourcing and manufacturing under international product certifications FSC, Vegan, Organic, Fair Trade & GOTS, etc.
D. Samson Industries Ltd. is the largest footwear manufacturer in Sri Lanka with over 3,000 employees in the footwear plants while DSI Samson Group provides over 10,000 direct jobs. The group also provides over 5,000 indirect jobs by way of sub-contracting and support services across its 25 companies.
OSL take:
Sri Lanka’s economic sectors are on an overall growth path resulting in the country’s businesses showing a growth momentum despite challenges posed by the global Covid 19 pandemic. The many trade agreements as well as concessions enjoyed by the country and the ease of doing business environment have all helped boost Sri Lanka’s business sector. Sri Lanka is also engaged in a development programme and the country is positioning itself as an emerging business destination in the South Asian region. Foreign businesses/investors could therefore explore business opportunities in Sri Lanka as well as look at forming partnerships or joint ventures with local businesses.
| Article Code : | VBS/AT/05012022/Z_1 |