Sri Lanka’s DIMO drives mechanization of agriculture industry
Daily FT: DIMO, a leading diversified conglomerate in Sri Lanka, launched the ‘Mahata Wahina Wasi Wassa’ initiative to empower farmers by offering free laptops, tabs, electric bicycles, and overseas travel opportunities with each Mahindra tractor purchase.
Farmers who purchase Mahindra tractors between 1 August and 30 November, are eligible for these exclusive gift packages with various choices available. The first package includes an electric bicycle, the second offers a group trip to Malaysia with meals and accommodation, the third combines a laptop and tabs, and the fourth includes two mud wheels and a laptop. Farmers can select their preferred gift package from these options with each Mahindra tractor purchase. The company successfully completed the first phase of this transformative project recently.
DIMO is committed to advancing technological adoption in the local agriculture sector as a key distributor of globally renowned agri machinery brands. The Mahata Wahina Wasi Wassa initiative promotes this goal by providing farmers with laptops and tabs, enabling easy access to information on crop management, modern farming methods, pricing, and more to elevate their agricultural practices.
DIMO Executive Director and Head of the Agri Machinery Division Rajeev Pandithage said, “The Mahata Wahina Wasi Wassa is more than a promotional offer, it is an opportunity to make a meaningful difference for farmers and their families. Laptops and tablets, for instance, can assist with children’s education and allow family members to further enhance their knowledge through online courses. The electric bike provides a cost-effective transportation solution, while an overseas trip could broaden farmers’ experiences and perspectives. Our thoughtfully designed gift packages meet the diverse needs of farmers and their families. We look forward to implementing more such initiatives in the future.”
DIMO’s Mahata Wahina Wasi Wassa initiative is a vital component of the company’s mission to enhance farmers’ quality of life and advance agricultural mechanisation. By providing modern farming equipment and technology, DIMO enables farmers to boost productivity, increase income, and ultimately elevate their standard of living through a more sustainable, prosperous approach to agriculture.
DIMO remains steadfast in its commitment to advancing Sri Lanka’s agricultural sector. Initiatives like Mahata Wahina Wasi Wassa demonstrate the company’s dedication to fuelling the dreams and aspirations of farmers, enriching their lives, and shaping a prosperous future for their communities in the agriculture sector.
OSL take:
The overall economic expansion in Sri Lanka has resulted in the increase in demand in the agriculture industry. The expansion in the agriculture industry covers two sectors – consumption agriculture as well as export agriculture. The overall expansion in the country’s agriculture industry has opened up a host of new business/investment opportunities in the industry for foreign businesses/investors exploring opportunities in the country. With Sri Lanka fast becoming an emerging business destination as well as working to expand the country’s export crops, the business/investment opportunities in the agriculture industry are manifold. The expansion programmes undertaken by the local agriculture industry in introducing technologies, expertise and many other areas indicate the increasing business potential in the industry. Foreign businesses/investors therefore while exploring business/investment opportunities in Sri Lanka’s agriculture industry could also look at forming partnerships or joint ventures with local businesses in the agriculture industry to further expand operations.
| Article Code : | VBS/AT/28112024/Z_4 |