Sri Lanka’s Dilmah tea wins palates and hearts of consumers in Australia and New Zealand
One of Sri Lanka’s leading tea brands, Dilmah, has reportedly been recognized as one of the most trusted brands by winning the palates and hearts of consumers in Australia and New Zealand.
Dilmah was first launched by founder Merrill J. Fernando, in Australia over 33 years ago, shortly followed by New Zealand.
Local media reports state that New Zealanders have voted Dilmah as their Most Trusted Tea Brand for six years in a row, in the Reader’s Digest survey, an indicator of consumer trust for the past 21 years.
In Australia, Dilmah was voted as one of the most Trusted Brands In 2020 just months after its natural infusions were chosen Product of the Year 2020 in a survey of over 10,000 Australians.
Back home in Sri Lanka, Dilmah has been ranked among the 20 Most Respected Entities in Sri Lanka by a Nielsen Survey for LMD Business Magazine and No 1 in the Food and Beverage Category, local reports stated.
Dilmah maintains a commitment to taste, goodness and purpose, fulfilling Founder Merrill J. Fernando’s commitment to Quality and Integrity. Consumer trust is connected with authenticity, where products come from, and just as importantly, how the brands they support are giving back, local media reports further state.
Trust means a lot to a brand that is relatively young in a very old industry, counting just over 33 years in existence.
The recognition the brand has received as being among the Most Respected in Sri Lanka, validates the founder’s commitment to making business a matter of human service.
OSL take:
Ceylon Tea that dominated the global tea market is once again on the path to regaining its past glory. The government of Sri Lanka has also introduced many programmes and incentives to help the development of Sri Lanka’s tea industry. The country’s geographical positioning in the Indian Ocean and the many trade agreements as well as trade concessions enjoyed by Sri Lanka makes it an ideal destination for export agriculture, especially tea. Foreign businesses/investors could look at business/investment opportunities in Sri Lanka’s tea industry.
| Article Code : | VBS/AT/20200919/Z_4 |