Sri Lanka’s apparel exporters unveil new brand identity
The Sri Lanka Apparel Exporters Association (SLAEA) has unveiled its new logo and branding video which would serve as its brand identity in a virtual event while also re-launching its website, according to The Morning.
SLAEA Deputy Chairman Shirendra Lawrence has reportedly stated that last year was when the council members had decided to introduce a branding along with the rebranding of the website.
As for the unique logo, it is in the teardrop shape of the island, and the circle above the teardrop signifies female empowerment since women are the “backbone of the apparel industry of Sri Lanka”.
The second highlight of the event was the re-launching of the website with an enhanced user experience with a fresh look and also included apparel export revenue and its performance of the year 2021 and it was said that the SLAEA is to update its revenue every coming month.
The website also carries export revenue from the US as well as from the European Union (EU) apart from the total revenue in USD.
SLAEA Chairman Aroon Hirdaramani has been quoted as saying that branding is important because it is a part of the collective identity as the Association.
Hirdaramani has added that the association is working towards the changing needs of customers and new branding would contribute together with digital tools, while marketing the apparel industry of the country.
Sri Lanka’s apparel industry has shown great resilience amidst facing the challenges posed by the global Covid 19 pandemic. The country’s manufacturing and exports sectors showed a continuous growth momentum despite Covid 19 challenges. The many trade agreements and trade concessions enjoyed by the country have further boosted the apparel industry. Also, the industry is also focused on further developing and promoting the country’s apparel sector to increase its annual exports revenue. Given the positive movement of Sri Lanka’s apparel industry, foreign businesses/investors could explore business/investment opportunities in the country’s apparel industry.
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