Sri Lanka’s 99x launches AI Hub to monitor performance and spending on AI tools
EconomyNext: 99x, a global product engineering company headquartered in Norway with roots in Sri Lanka, has launched AI Hub, an observability platform designed to track and manage AI-assisted workflows.
The platform provides businesses with a single dashboard to monitor performance, maintain output quality, and control rising costs as engineering teams rapidly adopt artificial intelligence tools across their operations.
“AI adoption is happening at a remarkable pace, but adopting more tools does not automatically mean achieving better outcomes,” Kalana Wijesekara, Chief Developer Experience Officer at 99x, said.
“AI Hub gives teams the visibility to understand what is happening within their AI-assisted workflows.”
The company explained that the hub functions like an assembly line tracker for software development, mapping the contribution of AI at each step of the workflow. It measures token consumption, execution speed, and software component costs while identifying operational bottlenecks, such as delays caused by manual reviews.
Following pilot testing, 99x is rolling out AI Hub to its international clients to help them evaluate tool performance and optimize digital spending.
The launch coincided with national recognition for 99x’s agentic platform, xians.ai, which won the Gold award for Best Agentic AI Solution at the National AI Awards 2026, alongside honours at the SLASSCOM National Ingenuity Awards.
“AI is fundamentally changing the expectations our customers have from their technology partner. They want to move faster, experiment more quickly and increasingly understand how AI can create measurable business value,” Odd-Sverre Østlie, Group CEO of 99x, said.
Østlie noted that clients require specialized expertise to integrate AI directly into their core operations rather than relying on off-the-shelf software.
Shehani Seneviratne, Chief Operating Officer of 99x Product Engineering, highlighted that AI is also reshaping tech careers, creating emerging roles such as Forward Deployed Engineers who combine technical skills with direct customer problem-solving.
With over 600 specialists across Sri Lanka, Norway, Brazil, Portugal, and Malaysia, 99x said Sri Lanka remains its primary technology and competence hub as global demand expands.
OSL take:
Sri Lanka’s expanding digital economy and ambition to become a regional business and technology hub are creating new business/investment opportunities for foreign businesses and investors in AI, software engineering and digital services. The country’s established IT workforce, growing technology industry and strategic location between South and Southeast Asia provide a foundation for businesses seeking to develop AI-driven solutions, establish regional operations and access emerging digital markets. The sector’s growing capabilities are reflected in initiatives such as AI Hub. The platform helps businesses monitor AI-assisted workflows, improve output quality and control costs as they integrate AI into their operations. Meanwhile, 99x’s agentic AI platform, xians.ai, won Gold for Best Agentic AI Solution at the National AI Awards 2026, highlighting the potential of Sri Lankan-linked technology companies to compete in emerging global markets. For foreign businesses/investors, opportunities extend beyond software development to AI-powered business process automation, financial technology, healthcare solutions, cybersecurity, data analytics and specialised AI research and development. Establishing regional innovation centres, investing in local AI startups and partnering with Sri Lankan technology companies could provide international businesses with entry points into the country’s expanding digital ecosystem and wider South Asian markets. Realising this potential will depend on continued investment in digital infrastructure, advanced technical skills, research capabilities and clear regulatory frameworks for data protection and responsible AI adoption. As global businesses shift from AI experimentation towards commercial deployment, Sri Lanka presents an opportunity to develop export-oriented technology services and strengthen its position as a regional hub for AI innovation.
| Article Code : | VBS/AT/20261014Z_1 |