Sri Lankan products promoted in Saudi Arabia’s Lulu Hypermarkets
A product promotion week to promote Sri Lankan products was organized by the Lulu Hypermarket chain in Saudi Arabia.
The ‘Sri Lanka Week@Lulu’ presented the Saudi national and expatriate communities in Saudi Arabia with an array of 140 different Sri Lankan products. The products imported from Sri Lanka were sold at attractive special promotional prices.
The inauguration of the event was attended by officials from the Embassy of Sri Lanka in Riyadh and Lulu Hypermarkets. Parallel events had also been held in the cities of Dammam and Jeddah with the participation of Sri Lankan diplomats and community members.
According to local media reports, the Lulu Hypermarket chain plays a lead role in promoting Sri Lankan products in Saudi Arabia and other Gulf markets.
The products from Sri Lanka are sourced through Lulu Sri Lanka sourcing office at the Katunayake Export Processing Zone near the Bandaranaike International Airport.
‘Sri Lanka Week@Lulu’ is a campaign launched by Lulu Saudi Arabia similar to a number of campaigns held in 2020 and early 2021.
OSL take:
Sri Lanka’s manufacturing and exports sectors have shown an impressive growth despite facing the challenges of the Covid 19 pandemic. The country’s strong trade ties as well as concessions enjoyed, have further boosted Sri Lanka’s exports industry. Given the overseas promotional campaigns and the popularity of “Made in Sri Lanka” brands in foreign markets, Sri Lanka’s manufacturing and exports sectors have shown a growing business potential. Local authorities have also planned many incentives for foreign businesses/investors looking at opportunities in Sri Lanka’s manufacturing and exports sectors.
| Article Code : | VBS/AT/22092021/Z_3 |