Sri Lankan company launches several popular consumer brands in Nepal
Hemas Consumer Brands has reportedly launched Sri Lanka’s baby care and hair care brands Baby Cheramy and Kumarika to the Nepalese market recently.
According to reports, the event was held at the Everest Hotel in Nepal and was graced by the former Prime Minister of Nepal Jhala Nath Khanal, Roy Joseph- Managing Director, Hemas Manufacturing Pvt Ltd Sri Lanka and Tara Bahadur Kunwar – Chairman of Hajurlai Namaste Trade Link (Pvt.) Ltd, the exclusive distributor for Hemas Brands in Nepal, alongside other dignitaries.
Speaking on the entry into Nepal, Roy Joseph, Managing Director, Hemas Manufacturing (Pvt.) Ltd. has been quoted as saying, “We are excited and happy to expand our footprint into Nepal more so with the right partner to take our brands to consumers in Nepal. This expansion will provide an opportunity for consumers to experience the goodness of our products which have been loved by consumers in Sri Lanka, Bangladesh, India, Maldives and many other countries. The expansion is in line with our strategy to take our most trusted local brands to the region and expand on opportunities to obtain shares within larger markets.”
The entrance of Sri Lankan brands to the Nepalese market is indicative of the strength and growth of local companies. The growth potential of local companies and their expansion indicates growing business/investment opportunities in Sri Lanka’s private sector. It is also important to note that Sri Lanka’s geographical positioning in the Indian Ocean, ease of doing business environment and the many trade agreements as well as trade concessions enjoyed by the country have made Sri Lanka a business hub in the South Asian region.
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